The Chevy is a symbol of the American spirit, which conjures up nostalgia relating to bygone decades. The famous Chevrolets of the 1950s and 1960s were meant for easy-going folk who liked going to rock ‘n roll shows on Fridays and attending church on Sundays. Today, the Chevrolet has adapted to be a brand that has a consistent, modernised outlook in its production.
Developed by General Motors in as early as 1912 by Louis Chevrolet and William Durant, Chevrolet has become one of the best known labels sold under GM. At the end of its first year, 2999 Chevrolets were sold and each was a precision vehicle. This was a good start for the Chevrolet and soon the Little was produced, developed as a rival to the Model T Ford. In 1958 the famous Impala - which is still one of Chevrolet’s bestsellers - as well as the air-cooled, rear-engined Corvair, were manufactured.
The basic Chevrolet design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine design in the automotive industry. The two models of the Impala and Corvair inspired a huge pop culture fan base, which reflected the great influence of Chevrolet on the American automobile market. In 1963, one out of every ten cars sold in the United States was a Chevrolet.
Chevrolet continues to produce cars that are both practical and of a great engineering standard, geared towards the general public. The variety of cars on offer from Chevrolet ranges from subcompact cars to medium duty commercial trucks. The fundamental asset of the Chevrolet name rests on its consistency to produce the trucks that made it famous, as well as its ability to produce cars that are in line with global consumer trends. The Chevrolet name has proven that it does not need to rely on its reputation of yesteryear’s nostalgia, but is well-equipped for a revolutionary approach and is a welcomed player in the global sphere.
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