Kia insurance

Kia motors is a brand recognised for its reliability and pleasurable aesthetic design.  This no-frills, simple and effective approach adopted by Kia Motors is even reflected in its name. The name "Kia" is derived from the sino-korean word ki meaning “arise” or “come up out” of and the sino-korean letter “a” which stands for Asia. Kia is therefore roughly translated as “Rising out of Asia”.  This name represents the strength that comes from rising out of something, or growth, coupled with the proud heritage of its Asian roots. 

Kia Motors, a subsidiary of Hyundai Kia Automotive Group, is South Korea's 2nd largest automobile manufacturer with its headquarters in Seoul. Founded in 1944, it is South Korea's oldest car company which started out manufacturing steel tubing and bicycles.  In 1952, Kia changed its name from Kyungsung Precision Industry and later built motorcycles, trucks and cars. Starting in 1986, in partnership with Ford, Kia manufactured several Mazda derived vehicles for both local sales in Korea and international sales to other countries. These models include the Pride (based on the Mazda 121) and Avella, which were sold in North America and Australasia as the Ford Festiva and Ford Aspire.

However, Kia's bankruptcy in 1997, partly due to the Asian financial crisis that affected many automobile manufacturers on the continent at the time, resulted in the company being acquired in 1998 by South Korean rival Hyundai Motor Company, outbidding Ford Motor Company.  Since 2005, Kia has started to focus on the European market and is currently the UK's fastest growing car company.

A landmark moment in the Kia Motor Corporation's evolution into a major global automotive company will come with the launch of its concept vehicle, the Kia Kee.  Based on this car's stunning concept, it looks set to focus the Kia range with purpose and determination. 

The Kia Kee is a four-seater, 2-door coupe with newly proportioned lines resulting from a slightly lengthened greenhouse. It is a new interpretation of a 2+2 coupe with an imposing road presence that demonstrates a clean and classic execution, representing a new design philosophy for Kia. Kee is the first step towards a new look for Kia vehicles with the focus on distinctive design. Although Kee is primarily a concept vehicle, it is one that could easily go into production should the public desire so.  Displayed as part of the strong frontal design with its specific headlamps and eye-catching LED cluster, the new-style front grille will probably become the new face of Kia.

The new Kia Kee ultimately serves the Kia brand on a number of fronts.   Perhaps most significantly the Kee is a simple corporate statement to both global consumers and the motoring world- that Kia is a brand which demonstrates quality and reliability alongside distinctive aesthetics.

The future for Kia products lies in their balance, clarity and purpose and the company´s latest show car embodies this philosophy perfectly.

You can compare car insurance for your Kia with comparethemarket.com.