Volvo Insurance
When one thinks of the Volvo automobile, beautiful, big and powerful rank secondary to the immediate features of protection and safety offered by this vehicle. The longstanding reputation of the Volvo as a safety-first vehicle is the brand's number one value. That, however, does not mean that today's Volvo is a boring, box-like sedan with safety overriding style. On the contrary, the Volvo is a classic vehicle that combines safety with luxury, creating a sought-after product with personality and character.
Founded in Sweden in 1927, the Volvo has always been seen as cars that are first and foremost to be driven by human beings, that is, the automobile company has a distinctive style when producing cars for real people. To this day it still remains a unique vehicle that draws heavily on this philosophy. This means that Volvo cars were produced for true, practical people, and so many of the earlier models were tractor-like, heavy and slow - indeed the classic, square-shaped Volvo was brick-like. Recently, especially withFord Motors taking over the reins from AB Volvo in 1999, Volvo models, like the SUVs and sedans, have moved away from the boxy styles favoured in the 1970s and 1980s and built a reputation for sporting, urban-cool vehicles. The updated S40 range is a good example of this, particularly the entry-level 2.0-litre with which they hope to attract younger buyers.
Volvo is one of few automobile manufacturers that uses straight engines in their production vehicles. The car brand is also famous for the application of the in-line 5-cylinder engine to its vehicle line-up since its introduction in the 1993 Volvo 850. The cars are also well known for reliability, which reflects in the high mileage. In one particular case, the 1965 Volvo P1800S had a recorded 2 million mileage run!
Of course, the amount you pay for your car has a commanding effect on your car insurance premium. A luxury car with all the latest safety features will typically cost more to insure than a no-frills economy car, due in part to the repair costs, and increased likelihood of theft associated with a more expensive car. Interestingly, the Volvo tends to receive a bigger car insurance discount because it inflicts less damage to other cars in an accident, suffers less damage, has a lower theft rate and protects its passengers better in an accident. The high mileage rate also has a positive effect on the car insurance of the Volvo.
The Volvo brand, however, has proven difficult to produce in our increasingly throw-away society. Today people seem more concerned to be spending less, especially when it comes to urban transport. For this reason Volvo had been struggling to keep head above water, and so recently it was unsure whether its parent company, Ford, would keep the Volvo brand. In November 2007 Ford announced Volvo would remain as part of its enterprise, even though they had posted a loss for the last part of the year. The current plan for improving the Volvo make is to pressurise the brand to directly take on its rivals and increase its product portfolio with more luxury vehicles.
With the Volvo being relied on for safety and luxury, the brand is a good buy for the cautious customer. Boasting sporty alloy rims, full leather seats, lots of space for the traveller's luggage, plus excellent fuel economy all wrapped up in a well-priced parcel makes the Volvo a vehicle well worth investing in for the future.