Price comparison site searches more than 400 prices

comparethemarket.com today announced the addition of Kwik Fit Insurance to its panel, further cementing its appeal to consumers looking to save money on their car insurance.

Kwik Fit Insurance has joined the price comparison site as part of comparethemarket.com's ongoing strategy to expand the breadth and diversity of insurance products it offers to its customers. The site already searches more than 400 prices and holds exclusive relationships with brands not present on other comparison sites. Independent research has shown that comparethemarket.com can help 94 per cent of people save money on their insurance*.

Recent research from the company demonstrated that the sites are not purely about price - strong brands and appealing offers or features also perform well with customers. In April 2008, 45 per cent of comparethemarket.com users selected motor quotes that were not listed as the cheapest.

Kal Samra, Managing Director of comparethemarket.com said: "Customers are embracing price comparison sites at a rapid rate, and to insurance brands they bring a cost-effective means of reaching an audience of millions. We believe that we have found the perfect balance - we give customers a broad range of excellent insurance products, and offer our insurer partners a high quality, transparent service. We're delighted to welcome a well-known and respected brand, Kwik Fit, to the panel. It is sure to perform well with our customers online."

Martin Oliver, Managing Director of Kwik Fit Insurance, said: "The price comparison market is huge and offers enormous audiences with low acquisition costs. It's important to us that we are visible via the key players, and comparethemarket.com is a big name in the industry. We like its 'no hidden extras' approach and feel confident that our brand will perform well with the site's audience."

comparethemarket.com is reaping the benefits of a major marketing campaign that includes sponsorship of Channel 4 drama, TV, radio and outdoor advertising. Recent consumer research conducted by Synovate placed the brand within the top three price comparison sites.

* Based on online independent research by Consumer Intelligence during 01 June 2008 to 30 June 2008 which compared 44 direct motor insurance providers with comparethemarket.com