Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact:

Faith McMath
comparethemarket.com
01733 374668
faith.mcmath@comparethemarket.com

Notes to Editors:

Survey of 2,000 respondents carried out by YouGov, May 2008.

Further results and regional data available on request.

About comparethemarket.com

comparethemarket.comwas launched in 2006 as a car insurancecomparison site, offering customers a wide range of competitively priced insurance quotes instantly online, from over 400 insurance policies.

In addition to motor insurance, comparethemarket.com also offers van, home, bike, travel, life and pet insurance.

comparethemarket.com has secured key partnerships with PriceRunner, The Motley Fool and other online retailers who have similar customer profiles or are looking to expand their offering to provide insurance services to the customer.

In June 2007, comparethemarket.com started a year-long sponsorship of Channel 4 drama as part of a significant brand investment. comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, PE2 6YS. Registered in England number 3231094.