The last three years have seen a series of broadband price rises, leading to over 10% of customers, or around 2.5 million broadband users in the UK, having no idea how much they pay for their package. Perhaps more worryingly, 13% said they weren’t sure if their broadband bills had gone up, down or stayed the same over the past three years.
It’s not just confusion around how much your bills are, we also found that many of you are also unaware of what your connection requirements are, with over half (52%) admitting to not knowing what speed they need. This could mean that potentially over 13 million could be paying for more than they need. In our survey, 40% of customers admitted to having ‘no idea’ of their connection requirements, with only 8% saying they had a ‘very good idea’.
Interestingly though, we also found that 41% of customers consider price their main priority when choosing a package – despite so many being unsure of their bills. Less than a quarter (24%) say that a fast connection is the most important factor meaning it could be time for the UK to start shopping around.