Compare Marketing and Advertising Professionals Insurance

If you work in marketing or advertising, your role is helping your client sell. Getting those key messages out there and embedded in people’s minds is all part of winning the battle for sales.

As a business though, marketing and advertising is exposed to a number of risks that you should consider and try to get protection against.

When campaigns go well it can be the cause for huge celebration, but if something goes wrong, or a client alleges that you’ve been negligent, having the right business insurance in place could save you a great deal of worrying, time and money.

What insurance might you need?

Clearly marketing and advertising includes a full spectrum of different skills.  That said, while the risks faced can be different in the detail, they are similar at a high level. To start with, there are three different types of liability insurance:

Professional Indemnity Insurance

The first and one of the most important types of insurance to get is professional indemnity insurance (PI). It could cover you in the event of your client making claims or allegations that your negligent service or advice resulted in their financial loss. This could have been caused by mistakes you've made and / or things you've failed to do. In another words Professional Indemnity insurance could protect you from:

Whether you’re at fault or not, an angry client, upset that a sales campaign has failed, might decide to sue you or your small company on the basis of you providing negligent advice. If they do, the legal bills could become very expensive indeed.

PI could cover the legal costs associated with defending the case against you as well as any associated damages should you lose.

Public Liability Insurance

This type of liability insurance could protect you against the cost of defending claims for accidental injuries or damage to property that a member of the general public suffered because of your negligence. Public liability could cover you if – for example – your client slipped on a wet floor, that wasn’t marked as such, and broke an arm during a visit to your office.

Employers’ Liability Insurance

The final type of liability cover to get in place is employers’ liability. This is a compulsory form of insurance for anyone that employs staff, including temporary or agency workers. Employers liability insurance could protect you against claims should your staff hurt themselves or become ill due to work they carried out while under your employment.

What should you do?

Your first step should always be to try and limit problems in the first place. We know this sounds obvious but we also know that mistakes do happen. With that in mind, there are some things you can do in your business that help to reduce the risk of legal action.

When working with your clients:

Make sure you’re happy with the contract

Don’t be put off by long and complicated contracts: read every clause and make sure you’re happy. Don’t sign it if you’re not. Keep copies of all your contracts.

Make sure deliverables are clear

Some projects can have varied and multiple objectives and specific lead times to deliver them. Make sure you clarify what you are and aren’t responsible for, and make sure it’s reflected in writing.

Set milestones and sign offs

On larger projects, break the work down into smaller chunks and insist that your client signs off on them when they are happy. Keep copies of documentation of any positive results being approved.

Make notes of meeting outcomes and agree things in writing

Keep your own set of notes and minutes of contact you have with your client. Pay attention for anything that affects your ability to deliver on your project and address issues in writing with your client. No matter how well you get on with your client, insist on recording important decisions in writing.

Finally, make sure you take out insurance cover to make sure you and your business are protected. Not only might this make sound commercial sense but it will also give you some valuable peace of mind. 

Compare prices and get insurance

Finding competitive liability insurance isn’t complicated. In fact, you can do it right here, right now. Use our public liability or employers’ liability comparison services to find the right deal for you or fill out professional indemnity enquiry form and we’ll call you back to discuss your requirements. Protect your business with comprehensive liability insurance. Compare with us today.