Don’t be fooled by the test drive
‘Ever noticed that car dealerships are a bit far off the beaten track? This is often to do with the price of renting the lot, but a happy side effect is that they’re often surrounded by absolutely mind-blowing drives,’ explains George**, 34, who works in a used car salesroom just outside of Brighton.
‘When you’re selling a car, you’re really selling a lifestyle, so if you’re able to show someone what their life could be like with this new car – just them and this stunning open road – you’d be surprised what a difference it makes. Our sales almost double on sunny days and it’s in part to do with the test drive looking its best.’
Advice: ‘Go in with the knowledge that this is a trick often adopted and concentrate on the car, rather than your surroundings. If you can, encourage the dealer to take you for a test drive around your area so you can get a real sense of how the car will fit into your day-to-day life.’