Don’t fear the FOMO
‘If I was buying a used car myself, I’d be hesitant to go for a deal that was only available for a limited time,’ explains 52-year-old Mark**, who has his own car dealership in south London. ‘If we offer you 0% finance “that ends tomorrow”, a discounted model “that won’t stick around” or extra free equipment for a “limited time” then, chances are, I’m just trying to push a sale.
‘The same thing applies when someone says there’s another customer vying for your vehicle – chances are they don’t exist or aren’t as serious as I’m making out, so make sure you play hardball. In my dealership we call this a “Dutch Oven”.’
Advice: ‘If you’ve got niggling doubts about buying a car and you’re only convinced because of FOMO (fear of missing out), it’s sensible to take some time out and really think about whether the car is right for you, or not. Special deals or prices happen all the time in the car dealership world, so chances are you’ll have another opportunity to jump on a deal before you know it.’