When is a good deal, not a good deal?
A deal, isn’t a deal if you can find the offer elsewhere for less money, and whilst British Gas actually froze their standard variable tariff last autumn, it was still one of the most expensive on the market at an average annual cost of £1,044.
So, for the cynics out there, the announcement by British Gas is simply a case of ‘all that glitters is not gold’ because ultimately, you can’t make a bad deal good by promising not to make people pay any more for it when it’s already the most expensive.
In the meantime, energy prices have steadily risen over the last few months, and customers of other ‘Big Six’ energy firms, have already struggled with increases; even before the recent announcements were made. Some households have experienced price rises of up to 26% between September last year and February 2017 (which is exactly what you need in the midst of winter).