Research by Compare the Market has shown that there’s a major difference in the proportion of households who switch their energy provider depending on their region. London households proved to be the most hesitant region when it comes to switching energy – despite turning down an average saving of nearly £200 by not moving on to a cheaper tariff.

Only one in seven (7.21) households in London has switched in the past 12 months, 64% below the national average and making it the worst region of Britain, even though it has some of the highest savings on offer.

Our most recent energy switching grid shows how the North East, the South West and Yorkshire are the savviest places when it comes to switching. The North East came out on top, as one in three (3.37) households had changed their energy supplier. The South West came in second for switching volumes (3.82), showing the area is clued up on the value of switching – interestingly though, it’s the region with the second lowest average saving (£183.58).
Our research also demonstrates how people in the East Midlands stand to save the most by switching, with an average saving of £200.29, while Scotland save the least with an average of £181.24.

Mapping energy switches across the country

We compared the average energy costs in each region of Britain, along with the savings made by those who switched, the percentage of switches per region, and the most popular supplier over the last year. 

Meanwhile the clear winner from the energy providers this year was E.ON, making up over 15% of switches across the country. The Big Six energy firms were the most popular suppliers for switching, taking the top six spots and accounting for nearly 80% of switching over the past year.