Research by Compare the Market has shown that there’s a major difference in the proportion of households who switch their energy provider depending on their region. London households proved to be the most hesitant region when it comes to switching energy – despite turning down an average saving of nearly £200 by not moving on to a cheaper tariff.
Only one in seven (7.21) households in London has switched in the past 12 months, 64% below the national average and making it the worst region of Britain, even though it has some of the highest savings on offer.
Our most recent energy switching grid shows how the North East, the South West and Yorkshire are the savviest places when it comes to switching. The North East came out on top, as one in three (3.37) households had changed their energy supplier. The South West came in second for switching volumes (3.82), showing the area is clued up on the value of switching – interestingly though, it’s the region with the second lowest average saving (£183.58).
Our research also demonstrates how people in the East Midlands stand to save the most by switching, with an average saving of £200.29, while Scotland save the least with an average of £181.24.