Our insuranceboffinshave looked at which parts of the UK are the best and worst when it comes to home insurance switching. Their scientific sums reveal that people in Yorkshire & Humberside are the country’s most active deal-hunters.

Meanwhile, the least switch-seeking people in the UK are Londoners. If people in London were to switch like their Northern cousins, in total they could save more than £8.5 million on home insurance per year.

While Yorkshire & Humberside leads the country’s comparisons, the North East and East Midlands are following close behind. Scotland and the South all fall at the back in the switching stakes.

uk and grid best switchers

Since the Insurance Premium Tax rise in November 2015, keeping a close eye on your finances is more important than ever.

So there’s more reason than ever to see what you can save on home insurance with comparethemarket.com.


All data has been compiled by comparethemarket.com.

The ‘Home Insurance Switching Index’ was calculated using the difference between the proportion of comparethemarket.com’s total home insurance sales in an area as a percentage of all UK sales, and the proportion of households in an area as a percentage of all UK households. One hundred was then added to each resulting percentage and then divided by two.