We all have some things that we don’t seem to get around to doing and habits we don’t seem able to quit, even though we want to. In other words, we have ‘inertia’ when it comes to these tasks.

Inertia effects us all in different ways, whether you know you should be going to the gym more often, swapping your burger for a salad or just changing the light bulb in the hall. Do you stay with the same mobile phone provider even though you could get a better deal if you switched? How about that gym membership or online TV contract you have been meaning to cancel?

Modern life offers up all sorts of reasons for inertia. We are bombarded with an overwhelming choice of deals and offers that often makes it easier simply not to choose at all. Our ‘to-do’ lists tick over week after week when our working hours leave us feeling too exhausted to tackle an easy task. It’s not that we don’t know that we will benefit from getting these little jobs done, but relaxing in front of the telly or indulging in a mid-week pint is a much more tempting prospect. Once these small jobs start to add up, they can become even harder to face.

So what’s the problem?

We exist in a world where the cost of living seems to be endlessly increasing and pay packets can often not keep up with the pace. If you were to put on your economic theory hat (we all have one knocking about somewhere/if you don’t have one, let us lend you ours), you would think that this is the time we should all be seeking out the best deals possible. Instead, it seems, the wide spread issue of inertia has found its way into our finances too.

In actual fact, inertia is costing the country – that means you and me - £7.6bn a year. No matter how simple it has become in the digital age, consumers are missing out on the best deals on household bills.

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