The Institute of Inertia

Meet Our Inertia Panel

Meet Our Inertia Panel

The Institute of Inertia Panel members have a host of expertise in relation to finances in general, personal and consumer finance, consumer behaviour, policy and research. They are able to provide real advice that is reflective of the situation for the vast majority of the country’s population and help provide tips and strategies on how to overcome common issues and behaviours caused by inertia

Dr. Thomas Webb

Dr. Thomas Webb

Department of Psychology, University of Sheffield

“I am a social psychologist, interested in how people achieve their goals and make changes to their behaviour. The usual answer is that people need to be motivated. However, even medium-to-large changes in people's intentions seem to have only a small-to-medium effect on their behaviour. In short, motivation is not enough. My current work, funded by the European Research Council proposes that one reason that people struggle to translate their good intentions into action is that they bury their heads in the sand and fail to monitor the relation between their current behaviour and their desired behaviour – we call this the 'ostrich problem’.

“I am leading the Institute of Inertia’s work into understanding inertia, starting with household finances. Why don’t we change suppliers more often to save ourselves money or why do we leave the TV on standby when we know that it adds to our electricity costs? I am going to be asking people across the country why this is the case.”

Jo Swinson

Jo Swinson

Jo Swinson is a well-known champion for consumers. As a Minister in the Department for Business, Innovation & Skills from 2012-2015, Jo led a crackdown on unscrupulous payday lenders and introduced new powers to tackle rogue traders. She developed and introduced the Consumer Rights Act 2015 which for the first time gives consumers protection when buying digital content.

Jasmine Birtles

Jasmine Birtles

Jasmine Birtles is an internationally recognised finance expert, commentator, journalist, TV and radio presenter. Her website Moneymagpie.com offers consumers advice on how to make and save money. Jasmine will be bringing her knowledge and expertise in personal finances to the Institute of Inertia to help develop canny ideas to save us time and money. 

Ricky Willis

Ricky Willis

Ricky Willis, aka Skint Dad, launched his blog after a life-changing moment when he realised his family’s finances had got seriously out of control. His new money-savvy habits led to him being named the UK’s Smartest Shopper 2013. He’s a father of three girls and knows first hand what it is like to struggle financially and what people can do to help get the most out of their household budget. Ricky will be bringing his hard won experience and tips to the Institute of Inertia.

Michelle Highman

Michelle Highman

Michelle Highman is the Chief Executive of the Money Charity, the UK’s financial capability charity. She believes that being on top of your money means you are in more control of your life, your finances and your debts, which helps reduce stress and hardship. Michelle is well versed in the financial services industry, having spent 13 years at the Financial Services Authority (FSA) and will help the Institute of Inertia through her expertise in financial education and generic money advice

Liz Barclay

Liz Barclay

Liz Barclay is a recognised voice of authority on finance, with her common sense approach to money. She will be updating the Institute of Inertia with the latest developments from the personal finance industry as well as providing information and advice when it comes to managing household budgets.

Jen Walshaw

Jen Walshaw

Jen Walshaw is editor of Mum in the Madhouse writes a blog dedicated on family life. Offering advice and tips to other mums on how to be creative on a budget and how to make a little bit, go a long way; Jen will bring her understanding and sympathetic voice to the Institute of Inertia to help understand everyday issues that effect people.