Trend Forecaster and Futures Consultant Jill Hawkins predicts the biggest baby name trends we can expect to see next year, examining the cultural factors behind the new entries as well as the perennial classics. Which one of these will you (and your baby) love for a lifetime? 


Click on the numbers below to reveal our top 10 predictions for 2018. 

Most popular baby names for 2018

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Trendiest baby names for 2018

Although the top 10 most popular baby names of the year often shift around very little, there’s a few new names that rise quickly through the ranks, with a whole host of cultural trends giving their popularity a boost.

So, if you’re one of the many expectant parents who are deliberating about what to call their new baby this month – there are more babies born in late September in the UK than at any other point of the year – and you’re wanting to strike that perfect balance between a name that’s trendy but not too popular, then look no further. We’ve spoken to trend forecaster and futures consultant Jill Hawkins, to outline the baby name trends we can expect to see next year.  Which one will you (and your baby) love for a lifetime?

Everyday superheroes

‘Being a “real” and relatable hero is important to the new generation of parents,’ explains Jill. ‘Icons of intelligence and achievement are the new celebrity, so there’ll be more names inspired by people who are, or were, famous for more than being in a movie.’ 

‘Personal growth and entrepreneurialism are admirable traits to Generations Z and Y, so emblems of sport, business and technology could be the new influence,’ she adds. ‘Look out for Elon (Musk), Lena (Dunham), Sophia (Amoruso) and perhaps even Floyd (Mayweather Jr) in 2018.’

everyday superhero babies

Soft and sweet 

‘Gentle-sounding names that are undoubtedly feminine continue to be popular for baby girls,’ says Jill. ‘Times of financial crisis often send us in search of simple, comforting solutions – think of the bohemian fashion trend that exploded after 9/11 – so names that harp back to simpler times are also likely be a trend over the next few years. Expect to see more Amelias, but also Ella, Ava, Rose and Olivia,’ she says. ‘But because we’re desperate to be unique, alternatives to these new classics will begin to appear,’ she explains. ‘We can look forward to Lula, Ember, Phoebe and Cora.’

Unisex names in a post-feminist world

‘Millennial parents are primarily concerned that their children grow up to be strong, independent and not discriminated against for their gender, so we can expect unisex names to be a massive trend in 2018, as well as more surnames as first names,’ says Jill. ‘Think Frankie, Dylan, Briar, Remy, Sasha, Auden, Clark and Felix.’

Unisex names

International flavours

‘We know that our children are more likely than we are to experience global travel and work across many continents, so we’ll be choosing more “exotic” names that work across several languages, such as Ines/Inez, Saskia, Otto, Yara and Mateo.’

International names

Century-old traditional

‘The flip side of our connected world and cultural blending is that we don’t want to let our heritage and traditions die, so we grab onto them as tightly as we can,’ adds Jill. ‘We’ve also seen an increase in the number of multi-generational households and this is opening up our minds to older names.’

According to Jill, both these factors are combining to influence the growth of traditional names. ‘These names have always been common to a degree, but they’re now likely to represent solidity, strength and the ability to survive anything, like Sybil, Vera, Lachlan, Ada, Winston and John,’ she explains. ‘Old classics that are deemed “old people names” are where it’s going to be at in 2018. Think of Frank, Bertha, Cynthia and Roger.’

Traditional names

The culture show

‘Our continuing love affair with the minimalist Scandinavian approach to life is an easy fit for 2018,’ Jill says. ‘Names like Freya, Astrid, Hedda and Mette for girls, and Axel, Isak, Casper and Lars for boys are all likely to become a focus for parents in 2018.’ 

‘Despite the popularity of Game of Thrones, there have only been a relative handful of Khaleesis, Sansas and Tyrions in recent years,’ she observes. ‘But since the show is at peak saturation right now, it’s highly likely that we’ll see more of these next year.’

Medieval resurgence

‘Our growing interest in historical stories, other-worldly fantasies and exotic characters from Marvel comics and Star Wars, for example, is encouraging us to think beyond our known “world” for names – and many of these harp back to a medieval naming approach,’ explains Jill. ‘We’re likely to be seeing more of Dante, Ophelia, Diana, Luna, Osiris, Rey and Ryker.’

Medieval names

Celebrity deaths

‘What has felt like an unusually high number of deaths of celebrities over the past couple of years is beginning to influence baby names,’ observes Jill. ‘In addition to favourites like Hendrix and Lennon, expect to see more Bowie, Prince, Chester, Carrie and maybe even Bruce.’

Do you have a bundle of joy on the way? Are you inspired by Jill’s predictions for 2018? It’s at these sorts of significant life moments that you may want to consider life insurance to make sure you’ve got the right protection for you and your family, so why not have a look at what policies are on offer now.

Celebrity names

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