LV= Life Insurance

LV= want to help people protect and provide for the things they love. This is something they care passionately about and they hope it shows in the way they look after their customers.

LV= have more than 5.7 million members and customers who use their Life Insurance, Pensions, Investment and General Insurance policies. In 2016 they were voted ‘Most Trusted Insurer’ and ‘Most Trusted Life Insurer’ in the Moneywise Customer Service Awards.

Because they’re a mutual, it means they’re owned by members and don’t have to answer to external shareholders, concentrating on looking after customers – something they believe helped them to become the UK’s most recommended insurer according to YouGov^^.

Terms and conditions will apply to the benefits you’re offered, so it’s important to check the policy wording before you purchase.



LV= life insurance

Life Insurance with LV= will give you:

  • A lump sum payment if you pass away before the end of your policy term.
  • LV= membership - providing you with benefits including discounts on LV= general insurance products as well as access to: Free legal helpline, counselling, health and wellbeing services. 
  • Peace of mind that they’ll pay out - in 2015 LV= paid out 97% of all Life Insurance claims totalling £23.7m.
  • Option of single life or joint life cover.
  • Choice of level term or decreasing term cover (decreasing cover reduces the amount paid over time, level cover is fixed and won’t keep up with inflation and may buy less in the future). 
  • Choice of the monthly amount you wish to spend, cover starts from £5 a month.
  • Friendly UK-based claims handlers to support your family throughout the claim and answer any questions they may have.
  • Early pay out early if you're diagnosed with a terminal illness during the policy term.

This type of insurance is for protection purposes only, and isn’t a savings plan. If you stop paying your monthly premiums your insurance will end, and you won’t get anything back. For more details about the features of this policy, please see the policy summary supplied when you request your quote.

LV= also offer Car and Home insurance through comparethemarket.com

Why not join the 5.7 million customers who already trust LV= to help them look after what they love and compare life insurance today.

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