Compare LV= Life Insurance Quotes

LV= want to help people protect and provide for the things they love. This is something they care passionately about and they hope it shows in the way they look after their customers. 

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LV= Insurance

LV= have more than 5.8 million members and customers who use their life insurance, pensions, investment and general insurance policies. In 2017, they were voted Most Trusted Insurer and Most Trusted Life Insurer in the Moneywise Customer Service Awards.

Because they’re a mutual, they’re owned by their members and they don’t have to answer to external shareholders, which allows them to concentrate on looking after their customers – something they believe helped them to become the UK’s most recommended insurer according to YouGov**.

Terms and conditions will apply to the benefits you’re offered, so it’s important to check the policy wording before your purchase.

Life Insurance with LV= will give you:

  • A lump sum payment if you die before the end of your policy term. (However, please be aware a claim won’t be paid if you intentionally take your own life within the first 12 months of your policy starting.)
  • LV= membership, providing you with benefits that include discounts on LV= general insurance products, plus access to a free legal helpline, and counselling, health and wellbeing services offering confidential advice from qualified professionals.
  • Peace of mind that they’ll pay out when it matters; in 2016 LV= paid out 98% of all life insurance claims, totalling £26.6 million.
  • Option of single life or joint life cover.
  • Choice of level term or decreasing term cover (decreasing cover reduces the amount paid over time; level cover is fixed and won’t keep up with inflation, and may buy less in the future).
  • Choice of the monthly amount you wish to spend; cover starts from £5 a month.
  • Friendly UK-based claims handlers to support your family throughout the claim and answer any questions they may have.
  • The option of early pay out if you’re diagnosed with a terminal illness during the policy term. (However, please be aware you cannot claim for terminal illness in the last 12 months of the policy, the terminal illness payment is 3% less than the original insured amount and your plan will end after this payment.)

This type of insurance is for protection purposes only and isn’t a savings plan. If you stop paying your monthly premiums your insurance will end and you won’t get anything back. For more details about the features of this policy, please see the policy summary supplied when you request your quote.


LV= also offer car, home and pet insurance through

Why not join the 5.8 million customers who already trust LV= to help them look after what they love and compare life insurance today.

**YouGov Brand Index November 2016-October 2017; 

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