Demonstrating the boom in vegan dining, the research showed that two in five (40%) would be open to trying a vegan meal, despite not being vegan themselves. Furthermore, a third (33%) of non-vegans have taken the plant-based plunge by eating vegan food while dining out.
The research also found that the number of vegans is set to increase, with around one in five (19%) saying that since trying vegan food at a restaurant, they are likely to go vegan in the future. Non-vegan Brits admitted they are attracted to vegan dining due to the potential health benefits (42%) and the appetising look of the food (33%).
The study revealed that women are more likely to go vegan when dining out, with nearly half (46%) of females saying they are open to selecting a vegan dish, compared to a third (33%) of men. Surprisingly, over 55’s were the largest age group of willing part-time vegans, with 43% saying they were up for trying vegan food while eating out.
Vegan habits also differed massively across the country, with those in London (41%) having selected a vegan menu option before versus only 14% of their Northern Irish counterparts. The research also revealed a thriving vegan scene in Brighton, where nearly a third of diners (32%) were more likely to go vegan since trying a vegan dish at a restauraunt, and 45% citing health benefits as the key factor for picking a vegan option.
The high street is quickly adapting to the unstoppable rise of veganism, with nearly half (46%) of the Meerkat Meals participating restaurant chains offering a vegan option including ASK Italian, Zizzi, Frankie and Benny’s and many more.