Simples Awards celebrate product providers with best in class service and innovation to help make customers’ lives simpler.

Simples Awards celebrate product providers with best in class service and innovation to help make customers’ lives simpler.

Published: 10 MARCH 2020

3 March 2020 - today announces the winners of The Simples Awards, a new initiative to celebrate companies that consistently deliver excellent service and innovation to help make their customers’ lives simpler.
In the energy category, So Energy has won the award for Service and Igloo Energy has won the award for Innovation.
The Service award recognises the providers that have consistently delivered the highest quality of service to their customers, while the Innovation award recognises those that have provided technology and tools which are simple, intuitive and time efficient, or products that are innovative in their design and benefits. The awards celebrate those companies which have provided services, solutions and information to actively remove the pressures of making household financial decisions and make consumers’ lives simpler.  
So Energy demonstrated the highest commitment to customer service, as evidenced in their 5* Trustpilot rating and offering one fixed rate tarrif at a time to give customes assurance that they are always on the best available tarrif.
Igloo Energy claimed the award for Innovation with its Igloo Works marketplace. By analysing energy consumption data and understanding how individual homes use energy, Igloo Works provides bespoke recommendations for customers, recommending products which best meets the needs of an individual home.
The awards were judged by a panel of industry and media experts, including:

  • Simon McCulloch, Commercial Director, and Chair of the Simples Awards
  • Holly Thomas, Freelance journalist
  • Tara Evans, Digital Consumer Editor, The Sun
  • Jo Faith, Editor,
  • Mike Preston, Business Development Director - The
  • Martin Williams – Managing Director, Octo Telematics UK 

Full details of the awards can be found on the Simples Awards hub on the website.

Simon McCulloch, Director at, said: “I am thrilled to announce So Energy and Igloo Energy as the first ever winners of the Simples Awards for energy. These providers have gone above and beyond to make their customers’ lives simpler and to help remove some of the time and stress of household financial management. There was a lot of discussions between the judges over which providers should be crowned winners, which shows just how competitive this market has become. We are excited to see what new services and innovations energy providers will deliver over the coming year.
Nilesh Bhudia-Luke, Head of Customer Service at So Energy, said:
We pride ourselves on supplying great value green energy and providing an industry-leading experience for our customers. Being recognised as the first ever winner of Compare the Market’s Simples Award for customer service is further proof that we are putting the customer first and challenging the traditional suppliers in the market.
Matt Clemow, CEO of Igloo Energy, said: “We’re over the moon to have been awarded The Simples Award for Innovation! Our mission is to help customers use less energy so they pay less and have a positive impact on the planet. Although it’s a simple one, we’re one of very few companies in the world who actively do this, so we’re delighted to see our work recognised.

Notes to editors:

A full list of the winners of the Simples Awards can be found below:


Notes to editors: was launched in 2006 and has grown rapidly over the past fourteen years to become one of the UK’s leading price comparison websites. provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as credit cards and loans. actively works with its brand partners to help provide great services to customers. and are trading names of Compare The Market Limited. Compare The Market Limited is an insurance intermediary, which is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 778488).