• Premier League fans could save over 20% on average by switching to latest TV packages
  • BT provides the best deal on a cost per game basis for those wanting to watch all the televised matches
  • The ‘Premier League effect’ has increased the volume of quotes in the summer months

Football is becoming cheaper to watch on TV with each game costing, on average, 20% less than last year, according to comparethemarket.com. The figures signal a rare win for football fans who have seen the cost of attending games rocket over recent years.

With football lovers scrambling to find the best deal as the season approaches, BT has emerged as the cheapest option for the most hard core fans - those wanting to watch every televised game in the 2015/16 season. BT’s offer, which includes access to matches shown on Sky and BT Sport, comes out at £3.27 per game, which is down 22% on last year. Virgin offers a similar package, which works out at £3.99 per game. Fans who are happy to see a smaller number of games, could opt to buy Sky Sports via a Virgin Media package which is £69.88 a year less than the BT package and equates to £3.74 per game. The annual cost of £433.95 is a 38% reduction on a cost per game basis from 2014. In 2016/17 consumers will see drop further per game – 25% less than 2014 - as the number of games offered by BT

Viewing costs of televised English Premier League games - 2014 and 2015*Sport and Sky Sports increases as part of their new rights deal.

The latest data from comparethemarket.com indicates that a ‘Premier League effect’ may spur on consumers to shop around for TV and broadband deals over the summer months, in time for the new season. In 2014, there was nearly a 20% increase in quotes from May to August.

James Padmore, Head of Utilities, comparethemarket.com, said: “With the season approaching and the transfer market heating up, football fans will be eager to find the best deal to enable them to follow all the action. With BT becoming a bigger player in the market, the increased competition seems to be helping in significantly reducing the average cost per game and annual fees for TV packages. Football fans have taken a hit in recent years, especially when it comes to attending games, and the latest deals on offer signal a welcome change to all those that have felt left on the side-lines. 

“For any football fan, this summer has seen some high profile transfers like Raheem Sterling, Radamel Falcao and Bastian Schweinsteiger, who have all created huge excitement for the start of the season (8 August). When preparing for this season, make sure that you are on the latest deals, as these could be cheaper than older packages.”


All data is sourced from comparethemarket.com. The cost per game figure is an average of a selection of provider’s reduction between 2014 and 2015.

About comparethemarket.com

comparethemarket.com was launched in 2006 and has grown rapidly over the past nine years to become one of the UK’s leading price comparison websites. 

comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.

comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited.  BISL Limited is authorised and regulated by the Financial Conduct Authority. Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.