• Comparethemarket.com anticipates flurry of interest in iPhone 6s tariffs
  • But only 6% would break contract for new iPhone 6s
  • Half will wait at least six months to see if prices fall

In anticipation of the launch of the iPhone 6s tomorrow, comparethemarket.com has ‎conducted a flash poll of its users and has found that, despite the excitement, most people will not be switching to the new phone immediately.

Although comparethemarket.com anticipates a huge spike in tariff enquiries, driven by interest in the best deals and special offers, the flash poll of "cost-conscious consumers"* ‎found that only 6% would consider breaking their current contract in favour of getting the new iPhone 6s - whilst nearly half (48%) will wait at least six months, and up to a year, before upgrading to the new iPhone in hope that prices will come down.

Commenting on the launch, James Padmore, Head of Utilities, comparethemarket.com, said, “Despite the media buzz and the technology enthusiasts chomping at the bit to get their hands on the new iPhone 6s, our quick poll shows that consumer sentiment amongst many is more subdued. Those shoppers who tend to look around for the best deals have indicated that they will wait for their existing agreements to come to an end to avoid shelling out for their contracts and will wait several months to see if prices drop. It seems sales of the new iPhone may be a slightly slower burn than the fanfare would suggest.

“The likelihood is that the launch of the iPhone will see the cost of previous models - both for the handsets and the tariffs associated with them - drop. Those people that are happy to make their calls and take their photos on slightly older versions of the iPhone could potentially save significantly.”

* based on the views of more than 100 comparethemarket.com users


A flash poll of over 100 consumers from the comparethemarket.com panel was carried out on 7 September.

About comparethemarket.com

comparethemarket.com was launched in 2006 and has grown rapidly over the past nine years to become one of the UK’s leading price comparison websites. 

comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.

comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and regulated by the Financial Conduct Authority. Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.