The Institute of Inertia, a partnership between The University of Sheffield and, is urging consumers to take action over their finance as the clocks go back this weekend.

The Institute, which has been set up in a bid to try and understand the UK’s failings when it comes to inaction or ‘financial inertia’, has identified this Sunday’s extra hour as an opportunity for people to take on new behaviour. With Christmas around the corner, the potential savings add up to £1,523.15* by spending time looking for better options across household bills online.

Dr. Thomas Webb, a social psychologist at The University of Sheffield, who is leading the Institute of Inertia’s research says: “People often want to make changes, but struggle to find the time. This subtle shift in a daily routine provides the perfect prompt for people to take stock of their financial situation and take steps to start making some changes, breaking the cycle of inertia.”

Ricky Willis, panel member of the Institute of Inertia and editor of Skint Dad says: “Rather than changing your clocks as per usual this year, try getting up on Sunday, clocks unchanged, and spend an hour looking at how you could save some money on your household bills. It feels great afterwards to know you’ve saved money and not lost any time.”

*All savings estimates have been sourced from based on analysis by Consumer Intelligence in May 2015 on average savings achieved by consumers using the website for car insurance home insurance, energy and credit cards. 30 minutes is the average time to complete the information required on to compare savings on Energy, Home insurance, Car insurance and on Credit Card

The Institute of Inertia has been set up to investigate the reasons underlying inertia, particularly with respect to personal finances. We also hope to find ways to help people to overcome inertia and achieve their goals. For more information on the Institute of Inertia, please visit 



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