Latest research from Compare the Market reveals the rise of breakfast dating

18th July 2018 – New research out today suggests the nation is now more likely than ever before to choose a potential suitor over BREAKFAST. One in 10 admitted they now go on more breakfast dates, with nearly two thirds of the nation (61%) revealing they would be open to meeting a potential love interest while enjoying the most important meal of the day.

When dining out for love, the research also uncovered the perfect length for a date, which is said to be just under two hours. The biggest turn offs were revealed as ‘being rude to the waiter’ (52%) and ‘being a fussy eater (27%)’.

And when it comes to paying for the bill, the research found that men are happy to spend, on average, just short of £55, nearly £15 more than women, who were happy to part with almost £40 on date night.

Thankfully, modern dating trends have also led to more relaxed conventions. When it comes to paying for the bill, over a third (38%) now prefer to go Dutch. In fact, this figure rises to 50% for women, with only 24% of men saying they prefer to split the bill. Furthermore, nearly two-fifths (37%) of us consider it to be ‘savvy’ if a date uses a discount voucher, doing away with the fear of being seen as cheap.

However, if a first date is not going to plan, nearly a quarter (21%) will make their excuses by stating they have an early start in the morning. One if five (20%) will even FAKE AN ILLNESS as a means to escape. An announcement of an emergency or work commitment comes third at 10%.

The research, which questioned 2,000 UK adults, was conducted Compare the Market, as it today (Monday 16 July) launches Meerkat Meals – a brand new reward powered by tastecard, which offers customers 2 for 1 food at thousands of restaurants up and down the country.

Julie Daniels

Julie Daniels

Director of Customer Rewards & Partnership

Compare the Market

“The research paints an interesting picture of the change in dating trends across the UK. Our research shows that over 6 million** people are now going on more breakfast dates then they did two years ago, demonstrating a real appetite for meeting potential partners over the most important meal of the day. With Meerkat Meals offering 2 for 1 on breakfast, lunch and dinner, we hope that our customers see Meerkat Meals and dating as a match made in heaven!”

Customers who buy a qualifying product will be able to dine out as many times as they like using Meerkat Meals, every Sunday to Thursday, for a whole year. This is in addition to Meerkat Movies which, over the last three years, has helped 20 million film fans enjoy the magic of the movies for less, with 2 for 1 cinema tickets every Tuesday and Wednesday for a year.

Existing Compare the Market customers, over six million people, will automatically receive Meerkat Meals when it launches.

Some of the UK’s best loved restaurants, including Café Rouge, Bella Italia, Belgo, La Tasca, Pizza Hut, Prezzo, Ask Italian, Handmade Burger Company, Giraffe, Zizzi and Strada, have already signed up to Meerkat Meals, as well independents up and down the country.