Simples Awards celebrate product providers with best in class service and innovation to help make customers’ lives simpler.

Simples Awards celebrate product providers with best in class service and innovation to help make customers’ lives simpler.

Published: 10 MARCH 2020

3 March 2020 - comparethemarket.com today announces the winners of The Simples Awards, a new initiative to celebrate companies that consistently deliver excellent service and innovation to help make their customers’ lives simpler.
In the home insurance category, Policy Expert has won the award for Service and iGO4 has won the award for Innovation.
The Service award recognises the providers that have consistently delivered the highest quality of service to their customers, while the Innovation award recognises those that have provided technology and tools which are simple, intuitive and time efficient, or products that are innovative in their design and benefits. The awards celebrate those companies which have provided services, solutions and information to actively remove the pressures of making household financial decisions and make consumers’ lives simpler.  
Policy Expert demonstrated commitment to improving its customer service offering, resulting in a c.30% reduction in the time taken to settle water-related claims and allowing customers to return to their homes 45% faster than most insurers. Policy Expert also sends proactive alerts to customers if they are at risk of being affected by adverse weather conditions.  
iGO4’S LeakBot smart water leak dector, which detects small leaks anywhere in the mains water supply of a home, contributed to iGO4 claiming the award for Innovation.
The awards were judged by a panel of industry and media experts, including:

  • Simon McCulloch, Commercial Director, comparethemarket.com and Chair of the Simples Awards
  • Holly Thomas, Freelance journalist
  • Tara Evans, Digital Consumer Editor, The Sun
  • Jo Faith, Editor, YourMoney.com
  • Mike Preston, Business Development Director - The idol.com
  • Martin Williams – Managing Director, Octo Telematics UK

Full details of the awards can be found on the Simples Awards hub on the comparethemarket.com website.

Simon McCulloch, Director at comparethemarket.com, said: “I am thrilled to announce Policy Expert and IGO4 as the first ever winners of the Simples Awards for home insurance. These providers have gone above and beyond to make their customers’ lives simpler and to help remove some of the time and stress of household financial management. There was a lot of discussions between the judges over which providers should be crowned winners and runners-up, which shows just how competitive this market has become. We are excited to see what new services and innovations home insurance providers will deliver over the coming year.”
Adam Powell, Co-Founder and Chief Operating Officer at Policy Expert, said: “It is our fundamental promise to be there for our policyholders when they need us, so we’re thrilled to have been recognised for our service in Compare the Market’s 2020 Simples Awards. We are dedicated to supporting our customers, whether it be simplifying our claims process or ensuring that our first response vans reach flooded homes as soon as possible.
“As we approach our tenth anniversary later this year, we are exceptionally proud that we continue to be recognised as the market leader for customer service and it remains a key area of focus for us in the next ten years too.”
Matt Munro, CEO, iGO4 said:
We were delighted to win the Simples Award – it’s a great example of our telematics and digital capability as a platform provider. The solution brings something different to market; offering customers a personalised solution for home insurance, reduces claims and lowers costs – delivering a “win-win” for everyone. Crucially, the connected home solution is reassurance for customers that their homes are leak-free which avoids the upset and disruption associated with water damage in the home, while saving money on the cost of their insurance policy at the same time.”

Notes to editors:

A full list of the winners of the Simples Awards can be found below:

About comparethemarket.com

Notes to editors:

comparethemarket.com was launched in 2006 and has grown rapidly over the past fourteen years to become one of the UK’s leading price comparison websites.
comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as credit cards and loans.

comparethemarket.com actively works with its brand partners to help provide great services to customers.
comparethemarket.com and comparethemeerkat.com are trading names of Compare The Market Limited. Compare The Market Limited is an insurance intermediary, which is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 778488).