Pampered Pooches: Brits invest up to £25k over their dog’s lifetime
Top ten most expensive breads revealed

New research out today reveals the true cost of owning a dog, with some breeds coming in at an eye watering £3,907.60 a year or £25,849.33 across a dog’s lifetime. The weighty cost comes despite the nation estimating an average bill of £880.35 per year, significantly underestimating the commitment needed across a furry friend’s lifespan. The potential expenditure is a warning for the many that would be surprised by the costs. More than one in ten (14%) would even return their pooches if costs were to go over £633 per year.

To highlight the real consideration required ahead of the key festive season, in collaboration with Vets in Practice’s, Emma Milne, has created a canine calculator that highlights the range of costs incurred when owning different breeds of dog here

The new research further showed that dogs dinners can cost up to £1,198.75 per year – a startling contrast and six times more than Brits claim they’d be prepared to spend - on average £182.44 per year.

Lifetime cost of the most expensive dogs
Lifetime cost of the least expensive dogs

Emma Milne says: “Having a dog can be one of life’s most rewarding things, and we would never want to deter anyone from purchasing a pup. Unfortunately, as the saying goes where a dog isn’t just for Christmas, the harsh reality is, for some, they are, and hundreds of dogs are left abandoned year on year. We want to highlight what an important decision it is to make when buying a dog, but also remind everyone that whilst it can be an investment, having a dog is also priceless.”

Stephanie Corbett

Stephanie Corbett

Pet Product Manager

“Buying a dog is an important decision to make and one we believe shouldn’t be taken lightly. There’s a lot to consider whether it’s costs in pet insurance, food, doggy day-care, or simply the time needed to invest in your dog. With this in mind, we wanted to offer customers a handy and easy-to-use tool that allows you to budget accordingly, before taking the leap and bringing that additional member of the family home.”

Looking at the current economic climate, Brits were also prepared to abandon pet luxuries to save on the purse strings with just under two-fifths (38%) claiming they’d stop investing in doggy day care, and a fifth (20.5%) admitting they’d buy the cheapest dog food possible rather than opting for premium.

When asked if spending £25k across a dog’s lifetime would deter them from buying, just under two-thirds (60%) claimed yes, it absolutely would.