Published: 29/07/2021
  • British families will spend more than £1,400 entertaining the kids and travel nearly 400 miles in a bid to make this year's summer holiday one to remember.
  • A study of 1,000 families by found three quarters (77 percent) are anticipating this year being unlike any other, but are determined to make it special as restrictions have eased by filling the time with day trips, dinners and movies.
  • Nearly six in 10 families (57 per cent) will be spending more time in the UK than usual this year, with 43 per cent more likely to visit a UK attraction over heading abroad and risking further government restrictions scuppering their plans.

Parents plan on whisking kids to at least six days out over the summer holidays – an average of one a week.

But at a cost of an average of £160 for each day out, that will add up to around £960 for the average family.

And to cover all their day trips, families could cover a total of 386 miles up and down the country, averaging just over 60 miles travelled per trip.

Julie Daniels, head of rewards at, said:

“Finding ways to keep the kids busy each summer is always a challenge.

“Families might be looking around their living rooms wondering how they’re going to get through it – after spending most of the last year confined to their homes.
Even if there is more time spent at home due to a lack of foreign holidays, there’s always joy to be found in a family trip to the movies or going out for a meal together.”

Half of British kids expect more treats during the summer holidays, according to the poll of 1,000 parents and guardians with kids of school age.

Four in 10 parents and guardians will take two weeks off from work to keep kids entertained over the long days, although 17 per cent don’t take any time from work at all.
Another 65 per cent, however, fear the ‘tipping point’ during the summer holidays, when they worry they have totally run out of ways to entertain the kids.

For the majority (26 per cent) this comes after just three weeks – less than halfway through the school summer break.
Two in five families will make a day of treating the family to a cinema trip and a meal out.

In fact, two in five (19 per cent) say they will go to the cinema at least once a week during the holidays, with a further 15 per cent planning to go more often.
Three in five families (64 per cent) will visit a British beach this summer and almost half (45 per cent) will visit a theme park.

More than a third (36 per cent) plan to explore other cities with the kids and one in four (23 per cent) will take to the waters to enjoy a family boat trip.

Julie Daniels, head of rewards at added:

"The summer holidays can be an expensive time, with many feeling the pressure to keep the kids entertained for six weeks.

"We can help to keep the cost of the school holidays down for parents with offers at thousands of restaurants and takeaways seven days a week with Meerkat Meals and 2 for 1 cinema tickets every Tuesday or Wednesday with Meerkat Movies.

"Anyone taking out a qualifying product via will get access to rewards for 12 months, meaning savings can be enjoyed over the summer and beyond."


Notes to Editors:

About was launched in 2006 and has grown rapidly over the past 15 years to become one of the UK’s leading price comparison websites. provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as credit cards and loans. actively works with its brand partners to help provide great services to customers. and are trading names of Compare The Market Limited, an insurance intermediary authorised and regulated by the Financial Conduct Authority (Firm Reference Number 778488) and is registered with the Financial Conduct Authority for the provision of payment services (FRN: 911617). Energy and Digital products are not regulated by the FCA.

Rewards T&Cs:

With a qualifying product. 1 membership per year. Rewards T&Cs apply.

Meerkat Meals: App only. Participating outlets. Restrictions, limitations & T&Cs apply.

  • Pizza Delivery: 50per cent off Pizzas, 7 days a week. £30 min spend. Excl. N.I.
  • Dine out – 2 for 1: Selected food, cheapest free. A la carte only. Sun-Thurs. Max 6 people. Kids meals and drinks excl.
  • Dine out – 25per cent off total bill: Days available vary by outlet. Min & Max group sizes apply.
  • Delivery & Collection: Specific offer, delivery fees & radius vary by outlet. Card only.
    Meerkat Movies: Participating cinemas. Tues or Weds. 2 standard tickets only, cheapest free.

Meerkat Movies: Participating cinemas. Tues or Weds. 2 standard tickets only, cheapest free.