• Nearly three quarters (70%) of young people admit they have cancelled social plans last minute
  • A quarter believe they would eat more healthily if their lives were not so busy
  • Men more likely than women to miss flights and trains

12 December 2016 – The vast majority of us have busy lifestyles, but young people are far more time poor and unreliable than most. A study of 2,000 UK adults by which analysed people’s attitudes to personal, social and health related activities found that 25 to 34 year olds were far more likely to skip social activities and domestic tasks due to time pressures than the rest of the population.

One area where young people feel they devote too little time to is their personal relationships. Nearly a third (30 %) feel they do not have the time for a dedicated “date night”, compared to a fifth (19 %) of the general population. A further 30 % of 25-34 year olds say they are too busy to have sex with their partner, compared to a healthier one in seven amongst the rest of the UK adult population.

Despite the perception that millennials are the most sociable age group, the study found that their hectic lifestyles take a toll on their friendships too. Nearly a third (31 %) of 25-34 year olds say that are too busy to go the cinema, 67% feel they don’t have time to have a drink with friends or go out to dinner, and a further third say they have cut back on time spent reading **.

Overall, nearly three quarters (70%) of young people admit that they have cancelled social plans last minute due to being too busy with other commitments, compared to 50% of the general population.

The study showed that many feel too time poor to devote enough attention to everyday domestic affairs. Over half of the population (56%) admit that they don’t have time to clean the house adequately and cook, but amongst 25-34 year olds this figure rises to 78%, and almost a fifth of young people don’t feel they are able to spend enough time on important tasks such as sorting out their household bills .

Even though the “rushed young” often feel too busy, it seems a hectic lifestyle does not necessarily mean a healthy one. As many as 46% of young people feel they do not have enough time to take more regular exercise, compared to 37% of the wider population where the figure is still high. Over a third (37%) of 25-34 year olds cut back on sleep and a further 31% say they cannot devote time to relaxing or de-stressing activities such as yoga or meditation. A further quarter (24%) believe that they would eat more healthily if their lives were not so busy.

Missing transport links as a result of being too busy is a further issue for the “rushed young”. 25-34 year olds are the most prone to missing flights, with 45% admitting that other time commitments had meant they missed a train or plane. The research also found that 10% of men have missed a flight compared to only 4% of women. Furthermore, nearly a fifth (17%) of people have missed a train at some point in their life; a fifth of men have missed a train compared to only 13% of their female counterparts.

Simon McCulloch, Commercial Director at, said:
“In an increasingly busy and pressurised world, people’s lives are frantic and some activities that people would like to carry out fall by the wayside. It seems that for young adults in particular there are simply not enough hours in the day, and social gatherings and family events are often skipped, with more immediately pressing things like work being prioritised.

“Missing important moments in one’s social calendar is always regrettable and can put pressure on friendships, love lives or the family. Equally important is that being busy can also take its toll on your finances. While the cost of missing a flight or train is easy to calculate, there is a larger and more hidden cost from not dedicating time to sorting out your personal finances. Ignoring household bills or insurance renewal letters could lead to you paying over the odds on energy or insurance, so it’s worth taking a small amount of time a couple of times a month to review your bills and see what you need and what you could potentially save through making changes of tariffs or provider.”