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NEEDING THE TOILET, BEING HUNGRY AND SAYING THEY’RE ‘NOT TIRED’ ARE AMONG THE TOP EXCUSES CHILDREN GIVE FOR NOT GOING TO SLEEP

NEEDING THE TOILET, BEING HUNGRY AND SAYING THEY’RE ‘NOT TIRED’ ARE AMONG THE TOP EXCUSES CHILDREN GIVE FOR NOT GOING TO SLEEP

Published: 07/09/2020
  • Almost 50% of children use three or more excuses each night to prolong bedtime
  • Over one third of children ask for another story before going to sleep
  • Comparethemarket.com are on a mission to help simplify the bedtime routine with their newest meerkat toy – Limited Editions Sleepy Oleg toy

AUGUST 2020: Marking the launch of the new Sleepy Oleg toy, new research from comparethemarket.com shows the bedtime excuses children are giving to not go to bed and makes light of the UK’s bedtime routine. The average child in the UK gives 970 excuses a year as to why they don’t want to go to bed yet, making the bedtime routine extremely stressful and extensive for parents and families.

Research polling 1,000 parents of three to 10-year olds shows that over 70% of children sleep with a toy or comforter, and over one third of children need four or more toys or comforters to sleep. In a typical week, the average child goes to bed on time just three times, with parents aiming for the average bedtime of 19:50.

comparethemarket.com are adding to the much-loved collection of meerkat toys, with the youngest member of the meerkat family, Sleepy Oleg. Stepping in to support the nations’ bedtime routines, Sleepy Oleg knows all too well how to get a good night’s sleep. With children going back to school for the first time in months, Sleepy Oleg is here to help reduce anxieties and regain a stable routine of returning back to school.

Some of the most common excuses children give for not going to bed are being hungry, needing the toilet, being scared of the dark and over 50% of children often say they are ‘not tired’. Mum and Dads of children age three to 10 found they spend 34 minutes each evening getting little ones ready for bed – adding up to an average of nearly four hours every week.

Speaking on the reality of the bedtime routine, child sleep specialist Lauren Peacock says:
"Bedtime procrastination is one of the most common sleep challenges parents encounter with young children, and is likely to be particularly prevalent as children return to school this month. Amongst the most effective tools for avoiding bedtime battles are a calm and predictable pre-sleep routine and establishing a solid bank of multi-sensory sleep cues, such as a favourite bedtime buddy or comforter, to signal to a little one that it is time to snuggle down for sleep." 

Julie Daniels, Head of Rewards at comparethemarket.com said:

‘We know family life is always adapting, with the bedtime routine often playing a huge part. Our meerkat toys have always been hugely popular with children and we know that they will love Sleepy Oleg as much as we do. Our mission at comparethemarket.com is to make life simple for the nation, and we believe that Sleepy Oleg can help us do just this.’

comparethemarket.com will be offering Sleepy Oleg toys to customers who make a qualifying purchase until 14th December 2020. All claims must be made within 10 days of purchase. For further information and to redeem your toy, please visit the website here.

For any press enquiries please contact:

Beth Neale at Exposure

[email protected]

Notes to Editors:

About comparethemarket.com

comparethemarket.com was launched in 2006 and has grown rapidly over the past 14 years to become one of the UK’s leading price comparison websites.

comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as credit cards and loans.

comparethemarket.com actively works with its brand partners to help provide great services to customers

comparethemarket.com and comparethemeerkat.com are trading names of Compare The Market Limited, an insurance intermediary authorised and regulated by the Financial Conduct Authority (Firm Reference Number 778488) and is registered with the Financial Conduct Authority for the provision of payment services (FRN: 911617). Energy and Digital products are not regulated by the FCA.

About Toy:

Limited Editions Sleepy Oleg Toy

When you make a Qualifying Purchase, you can claim a Limited Editions Sleepy Oleg Toy. This purchase also entitles you to claim a Meerkat Movies and Meerkat Meals Membership. Please read the terms of these Memberships separate to the terms and conditions for the Limited Editions Sleepy Oleg Toy.

Limited Editions Sleepy Oleg Toy duration

You are entitled to a Limited Editions Sleepy Oleg Toy when you make a Qualifying Purchase between 00:01 on 04 September 2020 up to 23:59 on the 14th December 2020 (Qualifying Period). You must claim your Limited Editions Sleep Oleg Toy within 10 days of completing your Qualifying Purchase. PLEASE NOTE: ALL QUALIFYING PURCHASES PURCHASED BEFORE OR AFTER THE Qualifying Period WILL NOT BE ELIGIBLE.

How to get your Limited Editions Sleepy Oleg Toy

After you’ve made a Qualifying Purchase within the Qualifying Period, log into your account on the Compare the Market website or the Meerkat app with the same email address used when requesting your quote prior to the Qualifying Purchase, to claim a Limited Editions Sleepy Oleg toy. If you don’t have an account, you need to create one using the same email address that you provided when getting a quote for your qualifying purchase. Upon logging in to your account, you will find instructions as to how to claim your Limited Editions Sleepy Oleg Toy.

You must claim your Limited Editions Sleepy Oleg Toy within 10 days of completing your Qualifying Purchase, you cannot claim after this time. If you cancel or do not complete your Qualifying Purchase within the Qualifying Period, you will not be entitled to claim the Limited Editions Sleepy Oleg Toy.

Please refer to our Rewards Terms and Conditions here for the full list of qualifying purchases.

Receiving your Limited Editions Sleepy Oleg Toy

Compare the Market will endeavour to send your Limited Editions Sleepy Oleg Toy to the UK address specified during the process of your claim and within 40 days from either:

a. The date you claim your Meerkat Toy via the Rewards page in Your Account; or

b. The date Compare the Market receive confirmation from the relevant third-party product provider that the Qualifying Purchase has been made;

whichever is the later date.

Occasionally, delivery may be affected by factors beyond our control and so delivery cannot be guaranteed within the timeframe referred to above.

Where reasonably necessary, Compare the Market may require proof of your Qualifying Purchase before sending your Limited Editions Sleepy Oleg Toy. Where this is required, You will need to send the proof of your Qualifying Purchase to Compare the Market within 14 days of the request. The forms of proof that will be deemed as acceptable evidence of a Qualifying Purchase by Compare the Market will be specified within the email communication that you receive.

Limited Editions Sleepy Oleg Toys may contain specific restrictions as to suitability for use or have associated health and safety information. Any such restrictions or safety warnings will be clearly advertised with the Limited Editions Sleepy Oleg Toy when sent to you and/or on the packaging with the Limited Editions Sleepy Oleg Toy. It is your responsibility to read any such restrictions or warning and ensure that the Limited Editions Sleepy Oleg Toy is suitable for your intended use.

Compare the Market cannot guarantee that the appearance and/or colours of the Limited Editions Sleepy Oleg Toy shown are an exact reproduction of the appearance and/or colours of the Limited Editions Sleepy Oleg Toys advertised. Any sizes quoted are approximate.

Returning your Meerkat Toy

In the unlikely event that you receive a Limited Editions Sleepy Oleg Toy which is faulty, please notify Compare the Market as soon as possible by following the returns instructions in the Help Centre on the Compare the Market website. You may need to provide details of the fault. Faulty Limited Editions Sleepy Oleg Toys are free to return but please obtain proof of posting. Compare the Market will send you a replacement Meerkat Toy within 30 days of the faulty Limited Editions Sleepy Oleg Toy being received by us, subject to stock availability.

Compare the Market cannot guarantee that we will be able to replace the faulty Limited Editions Sleepy Oleg Toy with the same Toy; however, we will endeavour to provide a similar replacement.

PLEASE NOTE: Compare the Market cannot provide you with a cash equivalent refund or any other form of alternative Limited Editions Sleepy Oleg Toy if you are not satisfied with the replacement Meerkat Toy sent to you.

Faulty Meerkat Toys must be notified to us within 30 days of receipt of the Limited Editions Sleepy Oleg Toy by you. Compare the Market will not replace a Limited Editions Sleepy Oleg Toy where faults arise from normal wear and tear or accidental damage. Compare the Market are unable to exchange Limited Editions Sleepy Oleg Toys for any other reasons other than the Limited Editions Sleepy Oleg Toy being faulty.

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