Skip to content reveals the UK’s top staycation destinations as sales of UK-only travel insurance rise

Published: 31/07/2020
  • Since travel restrictions were lifted in early July, has seen sales of both UK-only and international travel insurance rise
  • Research from reveals London is the UK’s favourite staycation destination, searched for more than 40,000 times a month on average in relation to domestic holidays or short-breaks
  • Coastal favourite Cornwall comes in second place (32,800) and Blackpool in third (31,450)
  • London, Blackpool and York round off the top three for cities and towns for staycations
  • Cornwall, the Lake District and the Isle of Wight are top favourites for rural UK destinations

23 July – Following the government relaxing travel restrictions abroad earlier this month, sales of UK-only travel insurance continue to increase, with many Brits opting for a staycation this summer.

Research by reveals the UK’s overall top 10 favourite staycation destinations. London is the UK’s favourite place to visit when planning a staycation, with 40,030 Google searches per month. With beaches, harbour towns and national parks, Cornwall follows London in second place, with 32,800 average monthly searches. Blackpool comes in third, with 31,450 searches.

The UK’s overall top 10 favourite staycation destinations:

Rank Destination Average monthly searches
1 London 40,030
2 Cornwall 32,800
3 Blackpool 31,450
4 York 25,940
5 Edinburgh 25,540
6 Lake District 24,050
7 Manchester 19,380
8 Bournemouth 16,400
9 Isle of Wight 16,050
10 Brighton 15,470
Broken down by town/city, London again emerges as the top destination, with York and Manchester coming in third and second place. Edinburgh also makes it into the top five, with 25,540 monthly searches. However, travellers should check the latest guidance when travelling to Scotland due to possible quarantine measures being put in place.

The UK’s top ten town/city staycation destinations:

Rank Destinaton Average monthly searches
1 London 40,030
2 Blackpool 31,450
3 York 25,940
4 Edinburgh 25,540
5 Manchester 19,380
6 Bournemouth 16,400
7 Brighton 15,470
8 Glasgow 13,440
9 Cardiff 12,340
10 Whitby 11,050

For those looking to get away from hustle and bustle, Cornwall topped the most popular rural staycation list, followed by the UK’s most visited National Park, the Lake District. The Isle of Wight rounded off the top three rural Staycation destinations.

The UK’s most popular rural staycations destinations:

Rank Destination Average monthly searches
1 Cornwall 32,800
2 Lake District 24,050
3 Isle of Wight 16,050
4 Devon 12,500
5 Norfolk 10,270
6 New Forest 10,200
7 Isle of Man 5,800
8 Peak District 5,500
9 Dorset 5,400
10 Cotswolds 5,090

Patrick Ikhena, head of travel at, said:

“With the pandemic not yet fully in the rear-view mirror, many Brits are understandably wary of travelling abroad for their annual summer holiday. Much of the country is keen to take some kind of break as lockdown restrictions ease – and the good news is that the UK has lots to offer.

“Just as you would consider travel insurance for a trip abroad, you should also consider insurance for staycations – it remains a much-needed safeguard against problems such as lost, stolen, or damaged luggage. Although restrictions have eased, it is still important to check the latest guidance for Scotland, Northern Ireland, and Wales before travelling, as local restrictions can vary.

“An increasing number of providers are starting to offer ‘COVID-19 enhanced cover’ and we expect this trend to continue. These types of policy will cover for cancellation if you, or if one of those named on your policy, falls ill with COVID-19 and cannot travel.”

The full findings can be viewed here:


Notes to editors:

We looked at each county and national park in the UK, as well as some other popular staycation destinations.

For each, we looked at the number of average monthly Google searches for each of the following terms, before taking a combined total for each destination:

  • [Destination] Holidays
  • Holiday Cottages [Destination]
  • [Destination] Weekend Breaks
  • [Destination] Hotels

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