New research shows that 3.6 million families across the UK could be put at financial risk by not having the right cover

  • 47% of British parents don’t have life insurance, and 44% of Brits have never discussed the financial implications of death with their partner
  • Almost two thirds (64% of parents living Wales don’t have life insurance
  • Over a quarter (26%) of those in Wales said they couldn’t afford to purchase a life insurance policy  

A new study has revealed that approximately 47%* (3.63 million*) of British parents do not have life insurance and 44% have never discussed the financial implications of death with their partner.

The findings, which come from a study of 2,000 parents by the Institute of Inertia – a partnership between and the University of Sheffield - also revealed that the lack of life insurance could lead to 1.78 million* (23%) UK families being unable to cover rent / mortgage within one month.

Almost two thirds (64%) of parents living in Wales admitted that they didn’t have life insurance cover –  6% more than their Scottish counterparts (58%) who were found to be the most likely to have a life insurance policy.

While over a quarter (26%) of Welsh parents admitted they couldn’t afford to purchase life insurance - higher than the UK average (21%) - over one in five (22%) also claimed that they didn’t see the benefits of taking out life insurance cover.

A similar sentiment was also reflected on a national scale with nearly a quarter (23%) of those polled stating they didn’t have a policy because they wouldn’t personally benefit. This number rose in the Midlands, where 27% of parents  said they didn’t see the benefit of purchasing life insurance, despite one in ten (10%) admitting that their family members would need to find an additional source of income if they passed away – a figure in line with the national average.

In addition to this, 36% of those surveyed from across Britain also admitted they had little to no understanding of what life insurance represents.

Across the nation, the number of British parents with life insurance cover varies. Parents living in London were the least likely to have life insurance, with 68%  stating that they had not purchased life cover, while in the Midlands, 60% said they also didn’t have a life insurance policy.

According to a leading social psychologist, the natural fear of death could also be a key factor in the comparatively low numbers of British people taking out life insurance. For example, 71% of parents say they have taken out contents insurance, while over a third (41%) have purchased travel insurance.

This fear, which psychologists refer to as ‘Terror Management Theory’, causes the human brain to naturally suppress thoughts of death so quickly that they don’t even surface - creating a disconnect that prevents action.

Dr Thomas Webb, a social psychologist at the University of Sheffield and Chair of the Institute of Inertia, explained: Planning for the things we can’t control may seem like a futile exercise, but not when you are actually ensuring that your family is taken care of in the unlikely event of your sudden death.”

Jody Baker, Head of Life Insurance at, commented: “It’s hardly surprising that most of us try to avoid thinking about death. However, a failure to consider and discuss the consequences should the worst happen can leave those we love in serious financial difficulty. It’s therefore vital that we do more to raise awareness and understanding of what life insurance actually offers families: much-needed financial support and peace of mind.”