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Manager - Digital PR and Content Marketing

Peterborough, Full-time Competitive Salary

Our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.  

It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves! 
We change lives by making it simple to switch and save money. So, when it comes to getting a better deal, it’s never been more blindingly obvious why you would choose Compare the Market.   

We’d love you to be part of our journey.  
You will help deliver best-in-class link acquisition plans through Digital PR and Content-Marketing tactics, whilst also managing a matrix of retained agencies, working with internal stakeholders to garner support for SEO and link acquisition. Key responsibilities will include; 
•    Ideate and execute DPR campaigns and content marketing activations that align with company goals and SEO priorities, alongside the supporting agencies. 
•    Create and distribution of content across the media landscape and to high quality outlets. 
•    Identify news hijacking opportunities and be the first amongst competitors to issue a spokesperson comment and secure a link back to the website. 
•    Advise where additional digital value can be optimised across all forms of online activity e.g. link reclamation, competitor link parity and data-driven content 
•    Leverage SEO value via link acquisition from traditional Marketing channels 
•    Innovate across all areas of link acquisition via new ways of targeting audiences. 
•    Evaluate and communicate across multiple teams the impact of Digital PR and content marketing for SEO. 
•    Support product matter experts to promote the product offering within the media landscape, driving SEO value. 
•    Demonstrate best in class agency management by ensuring delivery is in line with business requirements. 
•    Partner with the wider SEO team to measure the impact of Digital PR and Content Marketing 
Everyone is welcome.  
We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace, and our employees are comfortable bringing their authentic, whole selves to work. Everyone is welcome. Be you.  
This means we’re excited to hear from people with a range of skills, experiences, and ideas. We don’t expect you to tick all the boxes but would love to hear what makes you great for this role.  
You’ll ideally have experience in a similar role, demonstrating the following skills and attributes; 
•    Experienced PR and Content specialist with a strong understanding of the media landscape  
•    Knowledge of SEO 
•    Excellent communication skills  
•    Ability to write for different audiences 
•    Able to demonstrate your track record of managing multiple projects and workstreams at once 
•    Experience working with either agency or inhouse 
•    Able to articulate the impact your activity has had on a business 
•    Strong stakeholder and agency management skills 
Our people bring our purpose to life.  
Our SEO team is at the very heart of the business and marketing, seen as valued and trusted marketing experts that have a unique understanding of how Search Engines operate and relentlessly seek to drive actionable insight and value into the business, providing clear SEO strategies and data driven direction and playing a key role in shaping the overall marketing strategy. 

There’s something for everyone.  
We’re a place of opportunity. You’ll have the tools and autonomy to drive your own career, supported by a team of amazingly talented people.  
And then there’s our benefits. For us, it’s not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid development, wellbeing, and CSR days, we’ve pretty much got you covered!  

'We are committed to offering equal chances to you throughout the application process, so if you require any special adjustments to be made, please let us know. We will work with you to make any appropriate arrangements.’


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