Introducing iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max

New generation of iPhone launches with enhanced camera and display.

Tom Harrison
Content writer
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Posted 12 SEPTEMBER 2019

The camera is the focus of the new generation of iPhones, launched by Apple on 10 September.

Three new smartphones were introduced at the launch event in California.

The iPhone 11 has a new dual rear camera system with a wide-angle and ultra-wide-angle lens, as well as a 6.1 Liquid Retina Display.

The new top-of-the-range devices, iPhone 11 Pro and the larger iPhone 11 Pro Max, both promise better photography and huge improvements to low-light shots with a new triple-camera system featuring ultra-wide, wide and telephoto modes.

An Apple-designed A13 Bionic chip powers performance and battery life, giving iPhone Pro Max the longest battery life in an iPhone.

The devices also offer what Apple describes as the highest quality video in a smartphone.

Phil Schiller, Apple’s senior vice president of Worldwide Marketing, said: “iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13.

“The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”


Available for pre-order

The new smartphones are available for pre-order from 13 September and in stores from 20 September.

Prices for the iPhone 11, which comes in six colours, start at £729.

Prices for iPhone Pro start at £1,049, while prices for iPhone Pro Max start at £1,149. Both phones are available in 64GB, 256GB and 512GB in a choice of four colours.

Apple Watch

As well as the new iPhones, the new Apple Watch Series 5 was unveiled at the launch. It features an always-on display, and new ceramic, aluminium, stainless steel and titanium versions.