So why do Brits think women make the best bargain hunters?
Spending a greater amount of time browsing, alongside an apparent fondness for shopping, seem to be key factors that drive Brits to believe that women make the better shoppers. Over half of the women polled (52%) admitted to spending between 10 minutes to an hour looking for deals, compared to less than half (47%) of men. A further 7 in 10 (72%) also believed that women generally enjoy shopping more than their male counterparts.
Despite these findings, men are the more confident sex when it comes to ranking their own shopping abilities. Almost three in ten (29%) of the men polled said that they are “better than the average person” at finding deals, compared to less than a quarter (24%) of women.
Men and women also seem to differ in what they ‘shop around’ for. According to the poll, more women had looked for deals on clothes (47%) than utilities (42%) or financial products (32%). For men, the opposite was true; more men had searched for utilities and financial products (47% and 41% respectively) than for clothes (36%).