Personal Finances and the EU Referendum

Campaign groups on both sides of the EU referendum debate have failed to articulate the impact on personal finances to individuals and households ahead of the vote on 23 June. According to more than 6,000 UK adults polled by, 73% believe that neither side has “communicated effectively the financial benefits to households in their arguments”. 


Will the impact on your personal finances be a deciding factor when you come to vote in the referendum on 23 June?


How do you think leaving the EU will affect you?

When asked what household bills people think would be most impacted by Britain leaving the EU, people chose Groceries, Fuel, Energy, Mobile phones and Water.  Whilst the study deliberately avoided polling about people’s likely voting decision, it did seek to gauge how people think their personal finances will be effected in the event of either outcome. The results show that over half (58 per cent) do think that bills will be impacted, either positively or negatively, were there to be a change in the status quo. 

A word from our experts

Simon McCulloch, Director,, said:

“Our research reveals just how much people could be swayed by either campaign group if they are able to communicate effectively how the outcome will benefit or harm household finances. In particular, the impact on the cost of holidays, energy and insurance seems to be a major consideration.”

A close split

When the 6,165 adults were asked to what extent they believe they would be financially better off if Britain was in or out of the EU, 40% believe they would be better off remaining in the EU, whilst 30% say they would be better off out. This split, coupled with the importance of people’s personal finances, indicates a marginal preference in favour of staying in the EU from amongst those polled.

To find out more, read our full report