Student fees are on the increase and with 10% of students spending their £2,700 loan in the first fortnight, it’s no wonder that their parents have become key contributors to financial survival. While it’s true that a record-breaking 77% are working part-time to help themselves, 68% of students are turning to the Bank of Mum and Dad. Here’s our guide to some positive ways of broaching those difficult money conversations with your children.