The Ducati story
Antonio Cavalieri Ducati and his three sons, Adriano, Bruno and Marcello, started the Ducati empire in 1926 and probably had little idea at that time that they would become such a famous name in their field.
With the aim of producing quality radio equipment, the Ducati business empire grew quickly with a huge new complex built in Bologna in 1935, followed by offices around the world, including London, Paris, New York and Sydney.
The second world war hit Ducati hard and their factories suffered extensive bomb damage in 1944. The brothers spent the war years studying and planning new products and just two years after the war in 1946, they released a small motor for bicycles. It caught on, and soon the Ducati motorbike brand was launched.
Throughout the 1950’s and 1960’s, Ducati developed its road bikes and introduced new engines. It was Japanese bike competition in the late 1960’s and early 1970’s though that saw the boom in so called maxibikes, and Ducati had to step up to the plate.
Returning to racing in 1972, Ducati found new success with the legendary racer Mike Hailwood, who’d long been a fan of Ducati, even winning the Isle of Man Tourist Trophy on a Ducati in 1978.
New engines and new bikes continued to please fans throughout the turn of the century and more recently, the production of new and technologically advanced models, such as the Multistrada 1200, the Diavel, the Panigale and the Scrambler, has brought Ducati to a new legion of fans.