Cheap broadband deals
1 in 4 customers could save from £212[1]
Compare now to get a cheap deal on broadband, plus enjoy fantastic rewards when you buy through us.*
[1] 32.49% of customers could save from £212.27 a year on their broadband only / landline contract. Annual savings based on an average monthly bill of £36.69 from a nationally representative sample (n=2000, reduced to n=397 following selection criteria for fairness) vs our cheapest headline cost for superfast broadband (>=50Mbs), £19/month headline price. Refreshed in April-25, with data correct as of March-25. All prices are subject to consumer price index (CPI) changes, refer to the individual provider T&Cs for more information.
Our top broadband deal
We have chosen this deal as it has an exclusive or particularly strong special offer.
Featured broadband deals
Our Featured Deals table promotes a diverse range of trusted providers and highlights an exclusive or particularly strong offer from each. To compare a wider list of packages, sorted according to your chosen criteria, you can enter your postcode in the box above.
**Average speeds are based on the download speeds of at least 50% of customers at peak time (8pm to 10pm). Speed can be affected by a range of technical factors. You can check the estimated speed to your property before purchasing.
How can I find the best broadband deal for me?
Whether you’re thinking about switching suppliers or looking for a broadband deal for the first time, you’re in the right place. You’ll find everything you need to know about broadband, how to get it and how to find the best broadband deal for you.
The main factors in deciding between broadband providers are:
- Speed – performance speeds are crucial, especially if you stream content or game online
- Usage – consider if you need an unlimited data allowance if there’s a lot of you in your home, you download large files or stream in 4K
- Service – high customer service ratings are important if you suffer from lower-than-expected speeds or service outages
- Cost – all the above may be fantastic, but does it come at the right price for you and offer good value for money?
- Hardware – do you need any new equipment to change or upgrade your service? You may need a new router, or upgrading to fibre-optic cabling.
- Incentives and gifts – you’ll find many broadband providers will use gifts and rewards to tempt you to choose their package. These can include free tablets or tech, cashback, vouchers or access to additional services.
- Contract length – most broadband contracts are 12-month deals, but it’s always important to check, so that you’re not tying yourself into a longer deal than expected. This could make switching more difficult.
- Availability – while the majority of the UK now has access to fibre-optic broadband, you should check which speeds are available in your area. Ultra-fibre speeds, usually available through Virgin Media, require special broadband cables which are less readily available than standard fibre broadband.
Related articles
Broadband Speed Test
AutoSergei can check your broadband speed and help you look for a better deal:
- Check your internet speed and see how fast your broadband connection is
- Compare your connection speed with other providers in your postcode area
- Find better, faster broadband deals
What are the best broadband deals available in my area?
To find out which broadband deals are available to you, simply enter your postcode and current broadband provider, and we’ll show you deals with everything you need to know, including price, speed, data caps and more.
If you’d like to know what speed you’re actually getting from your current broadband, and compare them with the best speeds available in your area, use our broadband speed test.
What type of broadband deals are available?
There are several types of broadband deals to choose from:
ADSL: this works over the same line as your landline phone, and you can still talk on the phone while surfing the internet. ADSL broadband coverage is available to more than 99% of the population. Superfast broadband – which Ofcom defines as providing a minimum 30Mbit/s download speed – is now available to 91% of premises in the UK. And around 34% of all premises could upgrade from their existing slower service to superfast services and get faster speeds, according to Ofcom.
Fibre broadband: this offers speeds many times faster than ADSL or cable with a more stable performance, especially at peak times. Fibre optic is ideal if you stream a lot of music, video, or game online. It’s also good for homes where several people use the internet at the same time, or you've got lots of devices, but it can often come at a higher price. Full fibre lines also have fewer faults that affect service, according to Ofcom.
Fibre isn’t yet available everywhere in the country, with the fastest fibre services only available in around 2-3% of homes. Availability is increasing all the time, as providers extend their full fibre networks, so it’s worth checking if it’s now available to you.
Cable broadband: faster than ADSL, cable broadband uses the same cables as a cable TV package. Cable connections are either fibre optic or coaxial and only available in certain locations. A couple of cable providers offer broadband without line rental.
Mobile broadband (3G or 4G): we don’t currently offer this comparison. This is a service you can connect to at home and on the go. It’s convenient and doesn’t require a landline, but it can be expensive.
- You’ll typically get a USB dongle to plug into your computer, or a special wireless box that just needs a power supply.
- There are no wires or cables and you can choose between pay as you go (PAYG), contract or SIM-only.
Satellite broadband: this is an option for people living in the few areas where a good ADSL, cable or fibre broadband connection isn’t available.
What broadband speed do I need?
The speed you need depends on the sort of things you’re using the internet for. If there’s only one or two of you in the home, or you only use the internet to check the news, shop online or send emails, you’ll find a standard ADSL broadband service will work just fine.
If you’re living in a busy home, with three or more people, or are downloading/streaming lots of content (particularly in 4K), gaming online or video calling, a fibre broadband speed of around 55Mbps will mean you’re never held back. It’s also much more affordable than it used to be, with great offers making it only slightly more expensive compared to ADSL packages.
Learn more about broadband speeds, and find out if your speed is fast enough for your needs with our broadband speed test.
What broadband packages are available?
It’s worth considering as these packages can offer the benefit of cost and convenience.
They’re usually:
- cheaper than separate deals
- easier to pay in one single bill
- customer support is all in one place.
Ultimately, you need to make sure the package suits your needs. A few things to check are:
- the cost of monthly line rental
- the charges if you exceed your data or call allowance
- package features (e.g. free day time calls, TV channels).
Broadband packages
If you’ve already got a landline, and are happy to stick with Freeview TV instead of premium channels, you can simply go for a broadband package. The main choices you’ll face are around the type of broadband (ADSL, fibre or cable) you’re looking for, which will affect the speeds you’ll receive. You should also consider an unlimited data plan if you’re a heavy internet user.
All broadband deals available through Compare the Market offer unlimited data, so you can browse, download and stream as much as you like.
Broadband and phone packages
Because most broadband packages require a landline, getting a broadband and home phone package is usually cheaper than paying for these separately. By bundling the two together, you can get a discount on your overall deal, as well as options including free or even unlimited call minutes, as well as better rates on international calls.
Bundling your broadband and phone together is particularly useful, as you’ll have one point of contact if something happens to your phoneline, which can affect both your phone and internet connection.
Broadband, phone and TV packages
To keep things as simple as possible, you can have your broadband, phone and TV all in one bundle. This makes your services easier to manage, with one point of contact for all your needs.
Most providers allow you to tailor your package to suit your needs. If you’re always looking for the next new drama, or the latest box office hit, you can pick add-ons such as Sky Cinema and Sky Atlantic. You can also add sports channels to avoid missing live matches, or kids’ channels to keep the little ones entertained. If your TV and film watching also centres around streaming apps like Netflix, NOW TV and Amazon Prime, a strong broadband connection will allow you to stream all that content in HD or 4K.
It’s also a great way to save money, as bundling these together is often cheaper than having them all separate, as providers offer some great discounts. The more you bundle together, the more you can typically expect to save. Providers with these packages can also offer some of the best incentives, such as free access to services like Netflix, which saves you money on those subscriptions as well. It’s always worth shopping around to find the best deal for you.
The only downside is that, by choosing to bundle everything together, you are limiting yourself to a smaller pool of potential providers, so you may find you have less choice available to you.
Frequently asked questions
Which broadband providers do we compare?
At Compare the Market, we work with many providers to bring you great broadband deals. You’ll find the main providers such as Virgin Media, Sky and BT, but also plenty of other providers such as TalkTalk, SSE and Plusnet. We even include offers from mobile providers like EE and Vodafone.
How can I compare broadband deals now?
Simply tell us your postcode and we can quickly help you compare broadband deals from leading internet providers. You can then compare them in order of monthly cost, data usage, average speeds or contract length, to find a broadband deal for you.
Can I get broadband without line rental?
Normally, internet service providers (ISPs) bundle broadband and line rental together. However, there are broadband providers who do offer broadband without a phone line. You may find there’s a smaller pool of deals available, but it’s definitely worth comparing broadband deals to find the right one for you.
What broadband speed could I get?
The broadband speed you can get depends on where you live as well as the package you choose. If you have ADSL broadband, or some types of fibre broadband, the distance of your home from the telephone exchange can impact your speed. When you compare, we ask you for your postcode so you can check all the options available for your location.
People who live in urban areas generally tend to have faster broadband speeds than in rural areas.
Check your broadband speed now with our broadband speed test.
Broadband providers now have to show the average speed available to 50% of their customers at peak times (8pm-10pm). However, when you’re comparing, it’s important to think about what speed you actually need. A superfast connection isn’t necessary for ordinary web browsing and emailing, and a speed of 5Mbps is fine for HD iPlayer streaming.
Find out more in broadband speed explained.
Am I guaranteed the advertised broadband speed?
Assuring specific speeds as an advertised guarantee has been difficult for providers. In recent years, Ofcom has stepped in to try to protect buyers from false advertising. Broadband providers can still advertise their best speeds, but must now also state more realistic speeds, based on peak usage times within the region.
Providers must also include a minimum guaranteed speed when you buy. If you find that your speeds don’t match this, you can receive money back from your provider or perhaps even cancel your policy at any time, with no cancellation fee.
Read both advertisements and contracts carefully when switching your broadband provider, to ensure that you’re aware of realistic performance and your rights if this isn’t met.
To help ensure your home broadband is running as fast as possible, here are some of the things that can impact your broadband speed:
- Connection type – this usually makes the biggest difference, with ADSL, fibre and cable broadband services offering different speeds. An ADSL connection will offer average speeds of up to 11Mbps, while the right cable service can max out at 900Mbps. Fibre connections offer some of the most varied speeds, which depend on the package you choose, but are most commonly found at speeds of up to 76Mbps.
- Distance from the cabinet/exchange – if you’re on a fibre to the cabinet (FTTC) connection, the distance from your home to the street cabinet can make a big difference. While your broadband connection can still be fibre, a FTTC connection means that the fibre only runs to the cabinet. The remaining connection to your home is run on the traditional copper phoneline. Copper phonelines lose speed the further they stretch, so you can expect slower speeds if you’re further from the street cabinet. If you’re on a fibre to the premises (FTTP) connection, your speeds will not drop over distance, and you’ll typically receive the fastest speeds available, up to 900Mbps.
- Distance from your router – to get the best connection, you should make sure that your Wi-Fi router is in a good location. If possible, have it in the room where most of your internet use takes place, and try not to block the signal by putting it in a cabinet, or hiding it behind furniture. The fewer obstacles in the way, the better the connection.
- The number of devices you’re using – if there are lots of you in the home, each using different devices to use the internet, you’re going to slow the connection down for everyone, particularly if you’re streaming 4K, downloading large files or gaming online.
- Time of day – you may find that your internet slows down during peak times, typically during the evenings. This is due to the increased traffic from other users. You should still keep an eye on your speeds, to check if they fall below any minimum speed guarantees.
Should I get an unlimited broadband deal?
An unlimited broadband deal gives you peace of mind to freely use the internet as you like. If there are lots of you in the house and you all like to browse social media, stream music, TV and films, or game online, your data usage can quickly eat through a cap. An unlimited broadband deal ensures that you can never use too much data.
Should I get a broadband package with usage limits?
If there’s only one or two of you at home, or you only use the internet for browsing the web, online shopping and email, you may find that a broadband package with usage limits is perfectly fine for you. Whereas, if you’re streaming lots of content, downloading large files or share your home with lots of people, you may want to consider an unlimited broadband deal.
How do I claim my vouchers on broadband packages?
If you’ve switched broadband, phone and TV packages through us and your package included extras such as a freebie, vouchers or other offers by the supplier as part of the deal, here’s how you go about claiming them.
Can I switch broadband at any time?
While it’s often best to switch broadband at the end of your current contract, you can switch your broadband provider whenever you like.
If you’re tied into an existing contract, you’ll usually have to pay an early-exit fee to switch to a new provider. Make sure that you check the potential saving against any early-exit fees, and make sure that the switch is still worth it. However, if you’re switching because the price of your broadband has gone up during your contract, you should be able to leave without a fee.
If you’re looking to switch because your existing provider isn’t giving you their minimum guaranteed speed, you should be able to avoid any exit fees. Get in touch with your provider if this is the case.
Need help to choose the right broadband deal?
Take a look at some of our guides:
