‘Single females also tend to prefer women to help with long distance moves and full packing services, as they often say they’re more comfortable with another female packing their underwear, for example.’
There’s still a stigma, however, and Shereen and her driver Anika often experience negative reactions. ‘Some customers have made comments such as, “I asked for a man and van service, not a woman and a van,’” she says. ‘They also ask whether we can lift. Yes, we can lift! We do it on a daily basis and we’ve been doing it for years.
‘Once we’ve finished the job, the initial negative is turned into a positive and people often apologise for doubting us. They just makes us more determined to complete the job to a high standard, going that extra mile to ensure we imprint our all-women stamp.’