Allie’s qualifications
The University of Sheffield
Bachelor of Arts (BA), English Literature

Allie has spent her career helping people quickly understand complicated topics, to help them save money and focus on what matters. With almost 10 years’ experience writing, leading and managing content, she is an expert in personal finance and insurance products.
Allie's specialist areas include: pet insurance, credit cards and digital products such as broadband and mobile phones.
“From tips on getting the most out of credit cards to caring for your pet’s health and wellbeing, I’m obsessed with creating helpful content. My years as a writer have given me the opportunity to explain complex subjects in an easy and accessible way.
"When I’m not sharing the latest need-to-knows on personal finance, you’ll normally find me immersed in a book, hitting up a silent disco, or getting bossed around by my miniature Dachshunds.”
“I believe everyone should have access to education which helps them achieve their financial goals and live without the burden of financial stress. My aim is to create content that empowers people to confidently take control of their finances at any stage of their life.”
The University of Sheffield
Bachelor of Arts (BA), English Literature
As a Content Writer, Allie is helping make personal finance, insurance and utilities accessible to all. She’s keeping her finger on the pulse of these industries and busting the jargon to help you understand where and how you can save money or make it work harder for you.
At Petsure, Allie’s role as a Content Manager saw her oversee all pet and pet insurance content. For more than three years, she helped countless owners protect their best pet pals through pet care tips and helping them understand the importance of having the right insurance to take care of their health and protect your finances.
Country Living: 10 best dog-friendly staycation destinations revealed
July 2024
“Allie Simpson at Petsure shares her thoughts on pet travel insurance.
“No one wants to think about their dog having an accident while you're enjoying a holiday together. But just in case they unexpectedly fall ill or have an accident, having pet insurance can give you peace of mind about unplanned vet costs.
Remember to keep your dog's vaccination records and microchip information easily accessible. Create a list of local vet clinics and hospitals in case of emergencies and be sure to check their opening hours and services."
The Northern Echo: Is it worth having pet insurance? Vet bill warning issued
May 2024
“Allie Simpson, Content Manager, at Petsure commented: "Having pet insurance can give you confidence that you’re prepared for unexpected vet bills. Especially when surgeries and treatment for common conditions can cost hundreds, if not thousands of pounds.
You could be faced with large vet bills if your pet develops a chronic illness or has several accidents close together. Making sure your pet pals are covered with insurance means you can focus your energy on helping them get better.
Doing your homework can help you decide how much vet fee cover you’d like for your pet. Thoroughly research their breed to learn what conditions they could inherit. You can also contact your local vet to check their treatment prices.”
DogsToday Magazine: Expert shares tips to keep your dog safe from theft
February 2024
“With this in mind, Allie Simpson, Content Manager at Petsure has provided their top tips for preventing dog theft, and what you should do in the event that your beloved pet does go missing.
1. Get your dog microchipped and keep the details up to date
“It’s the law in the UK to get your dog microchipped, and one of the reasons for this is to help reunite pet parents with their pups if they go missing. So make sure you keep your dog’s microchip details up to date, for example if you move house, so you can be easily reached if they’re found. Also double-check that your pet’s records are held in a microchipping database that meets government standards.”
If you’d like to learn more about how we produce our content, check out our Editorial Guidelines.
Learn how our content is regulated by the FCA (Financial Conduct Authority) and how we adhere to ASA (Advertising Standards Authority) standards. We’ll also walk you through our four-step editorial process and how we strive for editorial integrity.