| Advertising/Marketing Cookies |
The cookies used for this purpose are regularly updated and so the names of the cookies may vary but examples of the names that may be used are [Doublelick (id, DSID and IDE)] and Rocketfuel (ac, b, cav, rud and ruds). Cookies may be placed by our approved providers. The main providers that we work with in relation to this activity are (AOL (Doubleclick), Quantcast and Rocketfuel).
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These cookies are used to allow us to track the adverts that users click on to reach the comparethemarket.com website and assist us in showing you customised adverts when you visit other websites. You can find more information about this type of advertising at www.youronlinechoices.com where you can also find information about how to control your online behavioural advertising preferences and options to turn off behavioural advertising for individual companies (Please note turning off behavioural advertising will not stop you seeing advertisements online or stop cookies being used. You should follow the instructions at www.aboutcookies.org to adjust the privacy settings on your web browser if you wish to turn off cookies).
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The lifetime of the cookies used for these purposes will vary but will typically remain for between 3 months and 2 years.
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| Doubleclick |
id
DSID
IDE
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The DoubleClick Floodlight Counter tag allows CTM to count the number of times that users have visited a particular page after seeing or clicking one of their ads.
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2 years
1 hour
2 years
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| Bazaarvoice |
Production: bvf_(client checksum)
Staging: bvf_(client checksum)s
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We use Bazaarvoice to display customer reviews of our products
This stores a session ID of the user, created after a submission
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Session-based cookies that are deleted when you leave the site |
| Google Analytics |
_ga
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This cookie is used by google analytics to distinguish users of comparethemarket.com. |
Expires after 2 years |
| _gat |
This cookie does not store any user information, it is used to limit the number of requests made to doubleclick.net. Google Analytics uses doubleclick.net to provide advertising features such as remarketing and demographics for users of comparethemarket.com. |
Expires after 10 minutes
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| __utma |
Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
Expires after 2 years
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| __utmb |
Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. |
Expires adter 30 minutes.
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| __utmc |
Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. |
Session based cookie that expires when your session ends or you leave our site.
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| __utmt |
Used to throttle request rate. |
Expires after 10 minutes.
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| __utmv |
Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. |
Expires after 2 years.
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| __utmz |
Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
Expires after 6 months.
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| Celebrus Technologies
We use Celebrus Technologies to help understand customer behaviour and the performance of our site
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stodDBID
stodCDID
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These cookies help the web analytics store data consistently between different visits. |
This is a persistent cookie, that stays on your
machine between sessions, unless you remove it.
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stoduvt
stodCDuwt
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These cookies help us to store data consistently between different visits from the same user |
This is a persistent cookie, that stays on your
machine between sessions, unless you remove it.
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| stodkey |
This cookie is used to provide a unique identifier for the speed trap data collection server |
These are session-based cookies that are deleted when you leave the site |
| stodCDuvt |
This cookie is used if the user crosses to another domain so that the visit can be viewed as a single journey |
| stodSF=y |
This cookie is used if data collection is stopped |
| usy46gabsosd |
This cookie is used to identify the users session |
| vtz47gabsosd |
This cookie is used to identify the users session |
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Optimizely
There may be a number of cookies starting with optimizely that are related to optimizely tests.
We use optimizely to help us analyse and improve the performance of this website.
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optimizelyEndUserId |
Stores a visitor's unique Optimizely identifier for Optimizely X Web. It's a combination of a timestamp and random number. No other information about you or your visitors is stored inside. |
First-party persistent cookie - 10 years, or a period of your choice (per the setCookieExpiration API)
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| optimizelyRedirectData |
After Optimizely X Web has executed a redirect experiment, stores various data from the original page so that Optimizely still has access to it on the new page. |
First-party session cookie - 5 seconds |
| optimizelyPendingLogEvents |
Used as a cache for a visitor's actions between tracking calls. This ensures that all events are efficiently tracked even if a visitor takes many actions in rapid succession. The cookie is wiped once the tracking call has been made. |
15 secs |
| optimizelyBuckets |
Stores the experiments and variations that a user has been bucketed into. Therefore, the user will continually see the same variation for every experiment on the page. |
Expires afer 10 years |
| optimizelySegments |
Persists the visitor's browser, campaign, mobile, source type, and any custom dimensions that you may have configured. |
Expires afer 10 years |
| cdn |
Sets a cookie on the CDN for performance monitoring. |
Session based cookie that expires when your session ends of you leave the site. |
| Google |
PREF |
This is Google's cookie to remember basic settings for Google. |
Persistent cookie that is stored on your computer in-between sessions |
| Google |
NID |
A unique identifier used by Google applications to store user preference information. |
Persistent cookie - lifetime > 6 months |
| ad.yieldmanager.com |
uid, bh |
This is a tracking cookie designed to keep track of how many times you visit a website and how long you stay, your browser type, your IP address, and other web surfing activities which are sent back to the cookie’s host site.
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Persistent cookie that is stored on your computer in-between sessions |
| invitemedia.com |
uid, exchange_uid, segments_p1 |
InviteMedia which is an advertising company that is part of a network of sites, cookies, and other technologies used to track you, what you do and what you click on, as you go from site to site, surfing the Web.
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Persistent cookie that is stored on your computer in-between sessions |
| Netscaler |
NSC_htmc_wtsw_dun_tubujd |
Netscaler balances web traffic load between multiple web servers. These cookies support the continuation of sessions with the same server. |
Session based cookies that are deleted when you leave the site |
| NSC_mc_wtsw_dunxfc_tubujd |
| .meerkovo.comparethemarket.com |
NSC_htmc_wtsw_dun_dnt |
| .services.comparethemarket.com |
NSC_htmc_wtsw_dun_dnt |
| quote.comparethemarket.com |
NSC_mc_wtsw_dunxfc_rvpuf |
| services.comparethemarket.com |
NSC_JO5mr5t0cj4j252cmf2oiobjt41p1ef |
| NSC_mc_wtsw_dunxfc_dnt |
| www.comparethemarket.com |
NSC_mc_wtsw_dunxfc_ofxtubujd |
| comparethemarket.com usability testing |
CTMMVT |
These cookies help us to evaluate the usability of our site by comparing different options for the placement of buttons and other controls. This cookies stores an identifier and date/time of the start of the first visit. |
Persistent cookie that is stored on your computer in-between sessions |
| my.comparethemarket.com |
_RequestVerificationToken |
This is a security cookie to validate that only my.comparethemarket.com requests are allowed. |
When Session Ends
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| myctm2 |
This is a user’s authorisation cookie and determine if the user is signed in or not. |
When Session Ends
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| comparethemarket.com user support |
CTMMVT_Session |
This cookie stores the time this cookie was last read, and stores which version of the website the user was served, to ensure continuity. |
Persistent cookie that is stored on your computer in-between sessions |
| CTMJourney |
This cookie tracks you choices of products, quotes and information you supply to make the quote such as date ranges |
Session-based cookies that are deleted when you leave the site. |
| CTMRedirect |
RedirectStatus [possible values of 'CONTINUE' or 'REDIRECT' - used to indicate if the current visitor has been assign the blue (10%) or white (90%) variant] |
Session-based cookies that are deleted when you leave the site. |
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__CTM.Referral-
CodeContext
CTM.Referral-
CodeContext
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SpeedTrap cookie allows ComparetheMarket to understand user progress through comparethemarket sites. |
Session-based cookies that are deleted when you leave the site. |
| ctm-st |
This holds MVT data for the session |
Session-based cookies that are deleted when you leave the site. |
| ctmhistory |
Stores the name of the page the quote journey started on. |
Session-based cookies that are deleted when you leave the site. |
| bypassRedirect |
Used to determine whether a user is served the blue or white journey |
Session-based cookies that are deleted when you leave the site. |
| comparethemarket.com search preferences |
ctm-money-parameters |
This cookie tracks users selection on the slider search controls, no customer data is stored. |
This cookie tracks users selection on the slider search controls, no customer data is stored. |
| comparethemarket.com toy claim usability |
rewards-email-address |
This cookie stores your email address if you enter it to claim a toy, this is stored in the cookie. If a customer clicks on other credit cards or loans, they don't need to re-enter email details. |
Session-based cookies that are deleted when you leave the site. |
| comparethemarket.com rewards toy preference |
rewards-preference |
Registers customer choice to claim a toy, so they are not asked each time they wish to apply for a product |
Session cookie. When browser is closed or cookie expires it is removed. |
| comparethemeerkat.com check for browser javascript support |
has_js |
This cookie tests to see if javascript is enabled in the browser settings, in order to show appropriate content. |
Session-based cookies that are deleted when you leave the site. |
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reminders.comparethemarket.com reminders support
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labs |
to pass account detail to the reminders function so that reminders are recorded against the correct accounts
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Session-based cookies that are deleted when you leave the site
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| comparethemeerkat.com |
playsound_js |
This cookie stores the user setting for sound on/off for this website. |
Session-based cookies that are deleted when you leave the site. |
| careers.comparethemarket.com resolution |
Resolution |
This cookie identifies a customer's screen resolution so that comparethemarket.com can optimise their customer experience. |
Session based cookie that expires when your session ends or you leave our site
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| techjobs.comparethemarket.com has_js |
has_js |
This cookie identifies if a customer’s browser supports JavaScript so that comparethemarket.com can optimise their customer experience.
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Session based cookie that expires when your session ends or you leave our site. |
| techjobs.comparethemarket.com: cookie-agreed |
cookie-agreed |
This cookie identifies if a customer has consented to comparethemarket.com’s cookie policy, and is aware that cookies will be set by interacting with our site. |
Expires after 1 year. |
| comparethemarket.com quote support |
PPQuoteId |
This cookie holds a unique identifier for the customer in order to allow them to retrieve their quotes. |
Session-based cookies that are deleted when you leave the site. |
| PPProductClass |
'Price page' product class is set to an identifer for the type of product the user has been comparing e.g. PC for car, PV for Van. |
Session-based cookies that are deleted when you leave the site. |
| PPAffClie |
This cookie is used to capture the marketing source which brought the user to the site. |
Session-based cookies that are deleted when you leave the site. |
| PPTheme |
This cookie sets the theme and styling of the page. |
Session-based cookies that are deleted when you leave the site. |
| comparethemarket.com |
ASP.net_SessionId |
Store session data in a quote journey, e.g. Motor |
Session-based cookies that are deleted when you leave the site. |
| Life |
This is used to identify the source the visitor has come from. |
Session-based cookies that are deleted when you leave the site. |
| ASPSESSIONIDCCSTBAQA |
This cookie checks to ensure the email service available to users. |
Session-based cookies that are deleted when you leave the site. |
| ASPSESSIONIDCSSDTRTA |
This cookie checks to ensure the email service available to users. |
Session-based cookies that are deleted when you leave the site. |
| quote.comparethemarket.com |
__oloCOOKIE |
Created by comparethemarket for online optimisation of journeys. |
24 hours |
| Comparemabob Game State |
sergei-rule-ok |
Stores the state of the current player's game session |
Session cookie. When browser is closed or cookie expires, it is removed. |
| Criteo |
uid
evt
uic
acdc
udc
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These 3rd party cookies let us serve personalised adverts to you when you’re browsing other websites e.g. reminding you of your car insurance quote prices.
http://www.criteo.com/en/privacy-policy
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Persistent cookie that is stored on your computer in-between sessions
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BlueKai (bluekai.com)
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bku
bkdc
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This is used in order to help show you more relevant marketing content and lets us serve personalised adverts to you when you’re browsing other websites
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Persistent cookie that is stored on your computer
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Google conversion
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Google Adwords conversion |
These cookies help us to understand how consumers interact with our quote journey and to identify areas for improvement within our service.
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Stays on machine for 90 days, unless you remove it.
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Affiliate Window
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aw(merchantid) i.e. aw7389 |
Includes which publishers website the user is on before clicking on a banner/link that took them to the advertisers website. This is then used to match the initial user with the cookie on those sites.
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Default is 30 days however publishers can be given a custom cookie duration
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Bazaarvoice
We use Bazaarvoice to display customer reviews of our products
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Production: bvf_(client checksum)
Staging: bvf_(client checksum)s
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This stores a session ID of the user, created after a submission |
Session-based cookies that are deleted when you leave the site
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BVImplcomparethemarket.com
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Stores the configuration that the user has been bucketed in for A/B testing purposes |
Session UUID, cookie expires after 30 minutes of inactivity
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BVID
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Allows Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. Set on network.bazaarvoice.com |
Persistant cookie that expires after 18 months
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BVSID
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Allows Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. Set on network.bazaarvoice.com |
Persistant cookie expires after 30 minutes of inactivity
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Sessioncam
We use Sessioncam in order for us to constantly improve this website.
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sc.UserId
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The SessionCam reporting console includes the ability to re-sort recorded sessions by unique user. This aggregates multiple visits from the same, unique user over a selected date/time range. This cookie is used to enable this report. |
1st party permanent cookie, set for 1 year, used to identify an individual unique user
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sc.Status
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This cookie is set on the first load of SessionCam to store whether SessionCam is to record the session or not. The cookie also stores data for whether ServiceTick web surveys are configured to launch for this hostname. |
1st party session-expiry cookie used to store the recording status through the user's session
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sc.ASP_NET_SESSIONID
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A recording showing multiple pages visited during a user’s unique visit to a web site is “stitched” together using details provided by this cookie. |
1st party session-expiry cookie used to identify the individual user session
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sc.ASP_NET_SESSIONID
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This cookie is always set but only used in the specific situation as some of our clients have web sites where the content and functionality is distributed across multiple domain names. This cookie enables the SessionCam reporting console to maintain a view of that user’s session across multiple domain names. |
3rd party session cookie only used when a visitor goes across multiple domain names belonging to the same client within a single visit.
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SessionCamTestCookie
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This cookie is set when SessionCam initialises and is only ever used to ensure we can read and write cookies. Once this cookie has been set it is deleted immediately and if the cookie fails to set, SessionCam will not attempt to record. |
1st party SessionCam Test cookie deleted after being set
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| travel.comparethemarket.com retrieve |
CTM.Travel.Retrieve |
This cookie is used to identify a customer's quote when a previous travel insurance quote is retrieved via Your account, Your quotes. |
Session based cookie that expires when your session ends or you leave our site.
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| travel.comparethemarket.com duty to disclose preferences |
CTMTravel |
This cookie is used to identify if a customer has been shown the duty to disclose statement, this is usually shown at the top of the screen and starts with "It is important that the information provided throughout the quote is accurate…" |
Session based cookie that expires when your session ends or you leave our site. |
| travel.comparethemarket.com quote identifier |
travel.quote.id |
This cookie is used to identify a customer's quote when comparing travel insurance. |
Session based cookie that expires when your session ends or you leave our site. |
| money.comparethemarket.com session identifier |
SessionId |
This cookie is used to identify a customer's session when comparing money products. |
Session based cookie that expires when your session ends or you leave our site. |
| money.comparethemarket.com search preferences |
ctm-money-parameters |
This cookie tracks customers selection on the slider search controls, no customer data is stored. |
Session based cookie that expires when your session ends or you leave our site. |
| money.comparethemarket.com rewards claim email address preferences |
rewards-email-address |
This cookie stores a customer's email address if they enter it to claim a reward, this is stored in the cookie. If a customer applies for another credit card or loan in the same session, they don't need to re-enter email details. |
Session based cookie that expires when your session ends or you leave our site. |
| rewards-preference |
This cookie stores a customer's preference regarding providing their email address when claiming a reward, so they are not asked each time they wish to apply for a product in the same session. |
Session based cookie that expires when your session ends or you leave our site. |
| money.comparethemarket.com homeowner loan preferences |
homeownerLoansCallbackCookie |
This cookie stores a customer's first name, surname, contact number, email address if they enter it to request a broker call back for a homeowner loan, this is stored in the cookie. If a customer applies for another homeowner loan in the same session, they don't need to re-enter their details. |
Session based cookie that expires when your session ends or you leave our site. |
| money.comparethemarket.com referring partner website customer experience |
__CTM.PartnerId |
This cookie stores the unique identifier of the referring partner website so that comparethemarket.com can optimise your customer experience. |
Expires after 3 months. |
| money.comparethemarket.com accessing from Austrailia preferences |
CTMAusInUk |
This cookie stores a customer's preference regarding which site they wish to visit: comparethemarket.com or comparethemarket.au, when accessing our site from Austrailia. |
When accessing from Austrialia persistant cookie that expires after 1 year, otherwise session based cookie that expires when your session ends or you leave our site. |
| quote.comparethemarket.com product identifier |
CTM_Product |
This cookie is used to identify the product class for the product that a customer comparing e.g. PT for pet insurance. |
Session based cookie that expires when your session ends or you leave our site.
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quote.comparethemarket.com/pet/ duty to disclose preferences
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CTMPet
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This cookie is used to identify if a customer has been shown the duty to disclose statement, this is usually shown at the top of the screen and starts with "It is important that the information provided throughout the quote is accurate…" |
Session based cookie that expires when your session ends or you leave our site.
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/quote.comparethemarket.com/lifeinsurance
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LifeMvt
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Enables us to track which version of the Life Journey we show you. |
Session based cookie that expires when your session ends or you leave our site.
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energy.comparethemarket.com/
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CTMEnergy
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This cookie holds data for a customer, including email address, to enable us to recognise a returning custoemr comparing Energy. |
Session based cookie that expires when your session ends or you leave our site.
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CTMEnergyMvt
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Enables us to track which version of the Energy journey we show to you. |
Session based cookie that expires when your session ends or you leave our site. |
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CTMEnergySignInRedirect
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Enables us to rack when you left the Energy journey to sign in, so we can return you to the correct page. |
Session based cookie that expires when your session ends or you leave our site. |
| your-rewards.comparethemarket.com/ |
ctm-rewards
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This cookie is used to store session-specific application feature information that allows us to personalise your experience. The cookie is removed on exit from the session or after 20 minutes, whichever is sooner. |
Expires after 20 minutes. |
| ctm-rewards.sig |
This cookie is used as a signature for ctm-rewards cookie to prevent any tampering by a 3rd party. This cookie helps to keep your personal data secure even if a 3rd party were able to gain access to your computer or you are using a shared computer. The cookie is removed on exit from the session or after 20 minutes, whichever is sooner. |
Expires after 20 minutes. |
| compare-the-market.custhelp.com |
cp_session |
Store sesison specific user data including session ID, answers viewed, number of searches, previously viewed answers, previous searches, and previously seen email. |
Session based cookie that expires when your session ends or you leave our site. |
| eld |
The cookie is thie primary way that OSvC uses to create and identify a session, rnengage is a vital part of that process as sessions can be wrapped up into an engagement id. This engagement id allows us to segment those sessions for 15 minute intervals (Our billing interval). |
Expires after 1 week |
| signin.comparethemarket.com |
idsrv.xsrf |
Request anti-forgery token to stop cross site scripting attacks. |
Session based cookie that expires when your session ends or you leave our site. |
| idsver.clients |
Used for authentication to enable single sign out across allparts of the comparethemarket.com website. |
Session based cookie that expires when your session ends or you leave our site. |
| idsver.session |
Used for authentication to enable signing out. |
Expires after 1 hour. |
| JSESSIONID |
The JSESSIONID cookie is used to store a session identifier so the New Relic can monitor session counts for an application. |
Session based cookie that expires when your session ends or you leave our site. |
| openid.n.(client guid) |
Protection against authentication code replay attacks. |
Session based cookie that expires when your session ends or you leave our site. |
| SignInMessage.(client guid) |
Used to pass display text to login page. |
Session based cookie that expires when your session ends or you leave our site. |
| quote.comparethemarket.com/car/ and quote.comparethemarket.com/van/ |
BVImpmotorbridgingpage |
We use Bazaarvoice to display customer reviews of our products. |
Session based cookie that expires when your session ends or you leave our site. |
| CTMJourneySession |
Records when a customer starts to complete the questions and how much time has elapsed during the user's session. Allow CompareTheMarket to customise the page if the customer has clicked through to CompareTheMarket from a partner. |
Session based cookie that expires when your session ends or you leave our site. |
| VideoCookie |
Used to determine whether to display the video on the price loading screen. |
Session based cookie that expires when your session ends or you leave our site. |
| m_comparethemarket_com |
Maintains context of the user throughout the session. |
Expires after 2 hours. |
| MotorQuoting |
Used for getting prices back from insurers and linking reporting metrics. |
Expires after 1 year. |
| _gat_carTracker |
This cookie does not store any user information, it is used to limit the number of requests made to doubleclick.net. Google Analytics uses doubleclick.net to provide advertising features such as remarketing and demographics for users of comparethemarket.com |
Expires after 20 minutes. |
| _gat_vanTracker |
This cookie does not store any user information, it is used to limit the number of requests made to doubleclick.net. Google Analytics uses doubleclick.net to provide advertising features such as remarketing and demographics for users of comparethemarket.com |
Expires after 20 minutes. |
| quote.comparethemarket.com/motorbike/ |
CTMBikeFilterSelection |
Used to filter out products that do not match the filter selections. |
1 month or when session ends. |
| CTM_Product |
This cookie is used to identify the product class for the product that a customer is comparing e.g. PT for pet insurance. |
Session based cookie that expires when your session ends or you leave our site. |
| quote.comparethemarket.com/lifeinsurance/ |
LifeMvt |
Enables us to track which version of the Life journey we show you. |
Session based cookie that expires when your session ends or you leave our site. |
| Cloudflare |
_cfduid |
The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from. For example, if the visitor is in a coffee shop where there are a bunch of infected machines, but the visitor's machine is known trusted, then the cookie can override the security setting. It does not correspond to any userid in the web application, nor does the cookie store any personally identifiable information. |
Expires in 1 year |
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CTM internal cookie
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_CTM.ReferralCodeContext |
SpeedTrap cookie allows ComparetheMarket to understand user progress through comparethemarket sites. |
Session-based cookies that are deleted when you leave the site. |
| CTMCookiePolicy |
This is used to tell the browser that the user has already agreed the cookie policy, so not to show the banner. |
After 10 years |
| CTMMarket-fonts-loaded |
This is used to tell the browser that the fonts used on the site are already loaded for this session, not to load again. |
On session end |
| Wistia |
_distillery |
This cookie is used by the Wistia video player to remember where you are in a video so that if playback is interrupted. |
Expires 1 year |
| advertising.com |
C2 |
Used to profile users into audience segments that we can target our advertising campaigns against. |
After 1 year |
| ebdr3.com |
guid |
Tracks users across sites for adware popup ads |
After 30 years |
| Adition Technologies (www.adition.com) |
UserID1 |
Sets a unique user ID cookie for targetted advertising firm adition.com |
Expires in 6 months |
| WideOrbit (www.atemda.com) |
vi |
Advertising tracking cookie |
Expires after 3 months |
| media.net |
visitor-id |
Targetted advertising cookie unique user id for media.net |
Expires after 1 year |
| Po.st |
post_dcm
post_uuid
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RadiumOne provides the po.st link shortening service. They also make use of cookies to record information about the website or content you have chosen to share which is used to identify the intersts of users in order to deliver targeted advertising. |
Expires after 1 year |
| amazon-adsystem.com |
ad-id, ad-privacy |
Measurement and tracking cookie |
Expires after 20 years |
| demdex.net/dpm.demdex.net |
demdex
dpm
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This cookie is used by Adobe Analytics to help identify a unique visitor across domains. |
Expires after 6 months |
| Twitter |
guest_id |
This cookie is used to identify the visitor to Twitter. If the visitor does not have a Twitter account or has never accessed the twitter.com website directly then Twitter will assign you a unique code to track your visit to the Twitter feed. |
Expires after 2 years |
| Facebook |
guest_id |
Facebook tracking cookie for those who are not logged into Facebook |
Expires after 3 months |
| fr |
Facebook advertising cookie |
Expires after 3 months |
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