Our cookies policy

We want your experience on comparethemarket.com to be quick, simple and easy. To ensure that you can make full use of comparethemarket.com's comparison service, your computer, tablet or mobile device will need to enable cookies. If cookies aren't enabled on your computer, it may limit your experience on our website and will mean that you will not be able to save and retrieve your quotes. In some instances it may mean that you cannot access some of our services at all.

Data protection is of upmost importance to us at comparethemarket.com, so our cookies simply aim to make it easier for you, whilst allowing us to ensure that we can personalise your experience on our site.  For more information on how to block or restrict cookies from comparethemarket.com or any other website go to www.allaboutcookies.org.

Below is a full list of the cookies that we use on comparethemarket.com, with details of how long they last and exactly what we use them for. Some of our comparison services require the use of cookies from third party providers and you can find full details of all third party cookies here.

Cookie descriptionNamePurposeLifetime of cookie
Bazaarvoice

Production: bvf_(client checksum)

Staging: bvf_(client checksum)s

We use Bazaarvoice to display customer reviews of our products

This stores a session ID of the user, created after a submission

 Session-based cookies that are deleted when you leave the site
Google Analytics 

_utma_utmb

_utmc_utmz

These cookies help us to analyse the way visitors use the comparethemarket.com site so that we can constantly make improvements to our service.

Session-based cookies that are deleted

when you leave the site.

__utma, __utms, __utmz, __utmc, __utmx_k_, __utmx, __utmxx These cookies allow us to identify visitor session, unique visitors, track traffic sources and navigation for website optimization

Session-based cookies that are deleted

when you leave the site.

Celebrus Technologies  

We use Celebrus Technologies to help understand customer behaviour and the performance of our site

stodDBID

stodCDID

These cookies help the web analytics store data consistently between different visits.

This is a persistent cookie, that stays on your

machine between sessions, unless you remove it.

stoduvt

stodCDuwt

These cookies help us to store data consistently between different visits from the same user

 This is a persistent cookie, that stays on your

machine between sessions, unless you remove it.

stodkey This cookie is used to provide a unique identifier for the speed trap data collection server       These are session-based cookies that are deleted when you leave the site
stodCDuvt This cookie is used if the user crosses to another domain so that the visit can be viewed as a single journey
 stodSF=y This cookie is used if data collection is stopped
usy46gabsosd This cookie is used to identify the users session
vtz47gabsosd  This cookie is used to identify the users session

 maxymiser Analytics 

mm_(...) There may be a number of cookies starting with mm all of which are related to maxymiser tests

 mmcore.pd, mmcore.srv  Used to store anonymous identifiers. They enable the optimisation platform to remember a visitor and to serve them with the appropriate content while ensuring a fast load of the web page

 Persistent cookie that is stored on your computer

in-between sessions

mmid, mmpa.rh, mmcore.id These 3 cookies are obsolete. They were used in a previous version of the maxymiser platform, and will eventually expire within 12 months. Persistent cookie that is stored on your computer in-between sessions
mmcore.tst, mmpa.tst This cookie is used by the platform as a test to see whether or not browser settings allow cookies to be set on the end-user machine. Mmpa.tst is a previous version of the same cookie. This is a session-based cookie that is deleted when you leave the site.
mm_[description] Sometimes maxymiser need to create a custom cookie to deliver particular functionality on the website. These are prefixed with mm_. Persistent cookie that is stored on your computer in-between sessions
Google PREF This is Google's cookie to remember basic settings for Google.  Persistent cookie that is stored on your computer in-between sessions
Google NID A unique identifier used by Google applications to store user preference information. Persistent cookie - lifetime > 6 months
ad.yieldmanager.com uid, bh

 This is a tracking cookie designed to keep track of how many times you visit a website and how long you stay, your browser type, your IP address, and other web surfing activities which are sent back to the cookie’s host site. 

Persistent cookie that is stored on your computer in-between sessions
invitemedia.com uid, exchange_uid, segments_p1

InviteMedia which is an advertising company that is part of a network of sites, cookies, and other technologies used to track you, what you do and what you click on, as you go from site to site, surfing the Web.

 Persistent cookie that is stored on your computer in-between sessions
Netscaler NSC_htmc_wtsw_dun_tubujd Netscaler balances web traffic load between multiple web servers. These cookies support the continuation of  sessions with the same server.  Session based cookies that are deleted when you leave the site
NSC_mc_wtsw_dunxfc_tubujd
.meerkovo.comparethemarket.com NSC_htmc_wtsw_dun_dnt
.services.comparethemarket.com NSC_htmc_wtsw_dun_dnt
quote.comparethemarket.com NSC_mc_wtsw_dunxfc_rvpuf
services.comparethemarket.com NSC_JO5mr5t0cj4j252cmf2oiobjt41p1ef
NSC_mc_wtsw_dunxfc_dnt
www.comparethemarket.com NSC_mc_wtsw_dunxfc_ofxtubujd
addthis.com uid,uvc,uit,psc Add this allows you to share content with your friends. persistant cookies > 2 years
comparethemarket.com usability testing CTMMVT These cookies help us to evaluate the usability of our site by comparing different options for the placement of buttons and other controls. This cookies stores an identifier and date/time  of the start of the first visit. Persistent cookie that is stored on your computer in-between sessions
comparethemarket.com user support CTMMVT_Session This cookie stores the time this cookie was last read, and stores which version of the website the user was served, to ensure continuity. Persistent cookie that is stored on your computer in-between sessions
CTMJourney This cookie tracks you choices of products, quotes and information you supply to make the quote such as date ranges Session-based cookies that are deleted when you leave the site.
CTMRedirect RedirectStatus [possible values of 'CONTINUE' or 'REDIRECT' - used to indicate if the current visitor has been assign the blue (10%) or white (90%) variant] Session-based cookies that are deleted when you leave the site.

__CTM.Referral-

CodeContext

CTM.Referral-

CodeContext

 SpeedTrap cookie allows ComparetheMarket to understand user progress through comparethemarket sites.  Session-based cookies that are deleted when you leave the site.
ctm-st  This holds MVT data for the session  Session-based cookies that are deleted when you leave the site.
ctmhistory Stores the name of the page the quote journey started on.  Session-based cookies that are deleted when you leave the site.
bypassRedirect Used to determine whether a user is served the blue or white journey  Session-based cookies that are deleted when you leave the site.
comparethemarket.com search preferences ctm-money-parameters This cookie tracks users selection on the slider search controls, no customer data is stored. This cookie tracks users selection on the slider search controls, no customer data is stored.
comparethemarket.com toy claim usability rewards-email-address This cookie stores your email address if you enter it to claim a toy, this is stored in the cookie. If a customer clicks on other credit cards or loans, they don't need to re-enter email details.  Session-based cookies that are deleted when you leave the site.
comparethemarket.com rewards toy preference rewards-preference Registers customer choice to claim a toy, so they are not asked each time they wish to apply for a product  Session cookie. When browser is closed or cookie expires it is removed.
comparethemeerkat.com check for browser javascript support has_js This cookie tests to see if javascript is enabled in the browser settings, in order to show appropriate content.  Session-based cookies that are deleted when you leave the site.

reminders.comparethemarket.com reminders support

labs

to pass account detail to the reminders function so that reminders are recorded against the correct accounts

Session-based cookies that are deleted when you leave the site

comparethemeerkat.com playsound_js This cookie stores the user setting for sound on/off for this website.   Session-based cookies that are deleted when you leave the site.
comparethemarket.com quote support PPQuoteId This cookie holds a unique identifier for the customer in order to allow them to retrieve their quotes. Session-based cookies that are deleted when you leave the site.
PPProductClass 'Price page' product class is set to an identifer for the type of product the user has been comparing e.g. PC for car, PV for Van. Session-based cookies that are deleted when you leave the site.
PPAffClie This cookie is used to capture the marketing source which brought the user to the site. Session-based cookies that are deleted when you leave the site.
PPTheme This cookie sets the theme and styling of the page. Session-based cookies that are deleted when you leave the site.
 comparethemarket.com  ASP.net_SessionId Store session data in a quote journey, e.g. Motor Session-based cookies that are deleted when you leave the site.
Life This is used to identify the source the visitor has come from. Session-based cookies that are deleted when you leave the site.
ASPSESSIONIDCCSTBAQA This cookie checks to ensure the email service available to users.  Session-based cookies that are deleted when you leave the site.
ASPSESSIONIDCSSDTRTA This cookie checks to ensure the email service available to users. Session-based cookies that are deleted when you leave the site.
quote.comparethemarket.com __oloCOOKIE Created by comparethemarket for online optimisation of journeys.  24 hours
Comparemabob Game State sergei-rule-ok Stores the state of the current player's game session Session cookie. When browser is closed or cookie expires, it is removed.
Doubleclick id An anonymous identifier which allows us to tailor ad relevancy and track the effectiveness of our online advertising. Persistent cookie with ana ctive lifetime of 30 days.
Criteo

uid
evt
uic
acdc
udc 

These 3rd party cookies let us serve personalised adverts to you when you’re browsing other websites e.g. reminding you of your car insurance quote prices. 

http://www.criteo.com/en/privacy-policy

Persistent cookie that is stored on your computer in-between sessions

BlueKai (bluekai.com)

bku

bkdc

This is used in order to help show you more relevant marketing content and  lets us serve personalised adverts to you when you’re browsing other websites

 

Persistent cookie that is stored on your computer

Google conversion

Google Adwords conversion

These cookies help us to understand how consumers interact with our quote journey and to identify areas for improvement within our service.

Stays on machine for 90 days, unless you remove it.

Bazaarvoice

We use Bazaarvoice to display customer reviews of our products

Production: bvf_(client checksum)

Staging: bvf_(client checksum)s

This stores a session ID of the user, created after a submission

Session-based cookies that are deleted when you leave the site

BVImplcomparethemarket.com

Stores the configuration that the user has been bucketed in for A/B testing purposes

Session UUID, cookie expires after 30 minutes of inactivity

BVID

Allows Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. Set on network.bazaarvoice.com

Persistant cookie that expires after 18 months

BVSID

Allows Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. Set on network.bazaarvoice.com

Persistant cookie expires after 30 minutes of inactivity

Sessioncam

We use Sessioncam in order for us to constantly improve this website.

sc.UserId

The SessionCam reporting console includes the ability to re-sort recorded sessions by unique user. This aggregates multiple visits from the same, unique user over a selected date/time range. This cookie is used to enable this report. 

1st party permanent cookie, set for 1 year, used to identify an individual unique user

sc.Status

This cookie is set on the first load of SessionCam to store whether SessionCam is to record the session or not. The cookie also stores data for whether ServiceTick web surveys are configured to launch for this hostname.

1st party session-expiry cookie used to store the recording status through the user's session

sc.ASP_NET_SESSIONID

A recording showing multiple pages visited during a user’s unique visit to a web site is “stitched” together using details provided by this cookie.

1st party session-expiry cookie used to identify the individual user session

sc.ASP_NET_SESSIONID

This cookie is always set but only used in the specific situation as some of our clients have web sites where the content and functionality is distributed across multiple domain names. This cookie enables the SessionCam reporting console to maintain a view of that user’s session across multiple domain names. 

3rd party session cookie only used when a visitor goes across multiple domain names belonging to the same client within a single visit.

SessionCamTestCookie

This cookie is set when SessionCam initialises and is only ever used to ensure we can read and write cookies. Once this cookie has been set it is deleted immediately and if the cookie fails to set, SessionCam will not attempt to record. 

1st party SessionCam Test cookie deleted after being set