Compare iPhone deals

Why choose an iPhone?

Apple’s smartphones are known for their speed, ease of use and product support. iPhone users can also benefit from the apps available through Apple’s App Store. These include exclusives and early access titles.

For extra reassurance, Face ID, which is on many of Apple’s newer iPhone models including iPhone 12, makes unlocking your phone a simple and even more secure process.

What should I look for when looking for an iPhone deal?

If you’re a new iPhone customer looking to make the switch from Android, or an existing iPhone owner who’s looking for an upgrade, there are a few things to know before you take the plunge. While Apple’s phones pride themselves on their interconnectivity and seamless transitions, there are some notable upgrades with each of the new iPhones, as they come out.

If you’re hoping to leave PIN codes behind and use Face ID to unlock your phone and make payments, you’ll need a phone from the iPhone X, iPhone 11 or the latest iPhone 12 ranges.

Apple’s much-loved portrait mode is available on the iPhone 7 Plus, iPhone 8 Plus, X, 11 and 12 models. It keeps the subject of a photo in focus, while putting everything in the background out of focus. The result is a professional looking photo with striking foreground detail.

And remember, the iPhone 11 Pro and iPhone 12 Pro models boast triple-lens cameras that feature what Apple terms an ultra-wide-angle lens. It enables users to capture on camera an extremely wide field of view.

For those hoping to use headphones with a jack or to connect their phone to a car stereo through an aux-in, you’ll need to stick to iPhone 6 models. The iPhone 7 and later models use the Lightning charge connector to connect audio devices, although adapters are available.

Keep in mind, the new iPhone 12 models don’t include EarPod headphones anymore, so you’ll need to use an existing pair, buy a set separately, or buy a pair of AirPods, Apple’s answer to wireless headphones.

As for the best iPhone deals, that’s hard to say. Everyone uses their phone for something different, but iPhones are available on various contract deals, including pay monthly and upfront purchase options. You can tailor your package to include more data, call minutes and texts, or even go all out and pay for unlimited everything.

When comparing iPhone deals, be on the lookout for any freebies. These can be gifts like tablets, speakers or games consoles, or things like vouchers and cashback. Different phone providers will have different incentives, so it’s worth comparing. That’s where we come in.

iPhone 12 deals

The iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max were launched across October and November 2020.

The two headline features across the iPhone 12 range are the new A14 Bionic chip (which claims to be the fastest chip in a smartphone) and the introduction to 5G. All iPhone 12 models feature 5G access, which offers dramatically faster speeds compared to what you’re used to with 4G.

The base iPhone 12 and the iPhone 12 mini both feature OLED, HDR displays, with the front screen also given better protection with their Ceramic Shield technology, which offers up to 4x better drop performance. They also feature haptic feedback for greater touch control, and are water resistant for up to 30 minutes (up to 6m deep). As for the battery, you can expect up to 17 hours of video playback for the base 12 model, while you should get up to 15 hours of video play with the 12 mini.

Be aware, you’ll no longer get a free charging plug or Apple EarPods with iPhone 12 models. Apple have stated this it to hit their environmental goals, noting that most users already have these items from previous models. If you don’t have these already, you’ll need to buy them separately.

What’s new about the iPhone 12 Pro?

As for the iPhone 12 Pro and Pro Max models, one of the main additions is the LiDAR scanner, which helps massively for Night mode portraits, as well as introducing new augmented reality features. The Pro and Pro Max models also offer greater storage options, with up to 512GB available with both, compared to up to 256GB with the base iPhone 12 and iPhone 12 mini.

What’s the difference between the iPhone 12 Pro and the iPhone 12 Pro Max?

The main difference between the iPhone 12 Pro and Pro Max models is the size. The Pro’s screen is 6.1 inches, while the Pro Max’s stretches to 6.7 inches. This makes the iPhone 12 Pro Max the biggest iPhone yet.

The Pro Max also has a slightly better camera, allowing for 5x optical zoom range, compared to the Pro’s 4x zoom range. Finally, in terms of battery life, the iPhone 12 Pro can play video for up to 17 hours, while the 12 Pro Max can last up to 20 hours.

Should I get the iPhone 12 mini?

As phone screens continue to grow in size each year, the iPhone 12 mini could be a great alternative for you. It boasts many of the performance improvements of the rest of the iPhone 12 range, but packed into a smaller 5.4-inch screen.

What does the iPhone 11 offer?

The iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max were launched in September 2019.

Comparing the differences between the iPhone 11 and its predecessor, the iPhone X, there are a few things worth mentioning. To start with the iPhone 11 ditches the stainless-steel build from the X, instead swapping to an “aerospace-grade aluminium” which is supposed to be more durable. Should come in handy for those all too common drops.

The headline feature comes in the form of its A13 Bionic chip, which offers far greater processing power than the iPhones which came before it.

iPhones are the most popular cameras on earth, so the introduction of a new ultra-wide camera lens is welcome news. This allows you to capture far more in your shots, while also letting you crop and zoom more effectively when you edit your pictures. For selfie-lovers and FaceTime users, the front camera is now 12 mega pixels, which should result in better pics for Instagram and everything else. If you’re filming video, the iPhone 11 supports Dolby Vision audio, as well as HDR while filming at 4K at 60 frames per second.

What about the iPhone 11 Pro or Pro Max?

The Pro and Pro Max have a few more performance perks than the iPhone 11. Some of the features across the range include:

  • A second ultra-wide camera; the Pro and Pro Max feature a third telephoto lens for higher quality portrait shots
  • The iPhone 11 Pro is capable of up to 18 hours, while the iPhone 11 Pro Max will play video for up to 20 hours
  • Water resistance up to two metres for 30 minutes on the iPhone 11, and up to four metres for 30 minutes on the 11 Pro and 11 Pro Max

Apart from a larger screen size and an improved battery life, the iPhone Pro Max performs in much the same way as an iPhone 11 Pro.

What does the iPhone X offer?

The iPhone X was launched in September 2017 to celebrate the 10th anniversary of the company’s smartphone.

Some of the iPhone X’s features:

  • It’s made entirely of reinforced glass with an edge-to-edge display (there’s no home button).
  • It uses facial recognition technology to unlock it. This technology, known as Face ID, can be used with Apple Pay transactions. The phone quickly learns what its user looks like through its 3D front-loaded camera. It only unlocks for its user.

The iPhone X can be charged wirelessly using the Qi system. Just place the phone on a charging pad and your iPhone should get an instant boost.

Why consider an iPhone XS?

The iPhone XS introduces Apple’s A12 Bionic chip, which improves the phone’s processing performance and speed. The XS also has a slightly better battery life, up to 14 hours of video playback compared to the X’s 13, and also includes the option for 512GB of storage. That’s double the X’s best of 256GB.

What about the iPhone XS max?

The iPhone XS max is essentially the same as the regular XS, but the screen size jumps from 5.8 inches to 6.5 inches, making it one of the biggest iPhones ever. It has the same A12 Bionic chip, so performance should be the same, but the bigger size allows for a bigger battery, which should last a bit longer (up to 15 hours of video playback)

Is the iPhone XR good?

When it was unveiled in 2018, a lot of people referred to it as the “budget” iPhone. A fair point given it was £150 cheaper than the iPhone X at launch. Whether the iPhone XR is good depends on what you’re looking for, but let’s see how it compares to the base iPhone X.

You’ll probably notice that the iPhone XR’s build quality feels slightly cheaper, swapping out stainless steel for aluminum, along with a screen that’s not as dazzling as the other iPhone X models. However, the XR’s screen is bigger. Up to 6.1 inches from the iPhone X’s 5.8.

The XR also has an edge over the base iPhone X in a few other key areas. The chip that powers the phone is the A12 Bionic, which is an improvement over the X’s A11, while the XR also enjoys a better battery life. The XR boasts up to 16 hours of video playback time, which is a significant upgrade from the 13 hours offered by the iPhone X.

So, it’s a bit of a trade off. The build and screen aren’t quite as good on the XR, but it makes up for it in a big way with a cheaper price tag and improved performance in some other key areas. Whether that’s worth it is up to you, but it’s certainly a good phone.

Should I get the iPhone X?

The iPhone X was introduced as the start of a new era for Apple. Celebrating the 10-year anniversary since they launched their first iPhone model, they introduced significant new changes from their older phones, such as wireless charging, along with an edge-to-edge glass display, using the new Face ID system to manage and access your phone.

However, the iPhone X is no longer the new star of the show. New iPhones have come out since, each making newer improvements across the board. So, while it’s still a good phone, it’s understandably not the best iPhone out there.

But that doesn’t mean you shouldn’t get one. If you’re looking for a cheaper option, you can avoid Apple’s most expensive models and still pick up a solid new phone for yourself. It depends what you’re looking for, so it’s always worth comparing phone deals to find the right fit for you.

Should I get an iPhone SE?

To start off, there are actually two iPhone SEs. The first was launched in 2016, but Apple released a newer version in 2020. The iPhone SE is often referred to as a “budget” iPhone, but that doesn’t make it a bad one.

In fact, that cheaper price tag could be a huge advantage for you. Compared to the other iPhone that released in 2020, the iPhone 12, the SE was £380 cheaper at launch. That’s definitely not worth ignoring.

So, what do you lose when paying almost half the price? Well, the screen is a lot smaller. The iPhone SE is a relatively small 4.7 inches, while the iPhone 12 has a 6.1-inch screen. You’re also losing out on access to 5G compared to the iPhone 12, but we’ve all been working with 4G for a while now, and it’s served us all pretty well so far.

Other key differences include the downgrade from the iPhone 12’s A14 Bionic chip (which claims to be the fastest chip in any smartphone), to the A13 chip you’ll find in an iPhone 11. Battery performance also isn’t as strong, and you’ll instead be using Touch ID instead of Face ID.

With those just being the headline differences, there’s clearly a pretty big difference between the two phones, despite being released in the same year. But that’s exactly the point. At almost half the price at launch, you have to lose out somewhere. But that doesn’t mean the iPhone SE is a bad phone, by any means. It’s a great phone for anyone on a budget, who still wants to remain plugged into Apple’s ecosystem.

What about the iPhone 8 and iPhone 8 Plus?

Two other iPhone models, the iPhone 8 and the iPhone 8 Plus, were introduced at the same time as the iPhone X.

iPhone 8


Has a 4.7in screen retina HD display, made entirely of glass for durability, and it’s dust and water resistant. True Tone technology adjusts to match the light for a better viewing experience

Qi standard wireless charging and up to 14 hours talk time

iPhone 8 Plus


5.5in screen retina HD display, with good colour accuracy, made entirely of glass for durability. Dust and water resistant.

Qi standard wireless charging with up to 21 hours talk time

Which networks offer iPhone deals?

Deals available through Compare the Market include 12-month contracts, unlimited data deals and free handset deals.

Check the contracts on offer from eight mobile networks:


Three are one of the UK’s ‘big four’ mobile networks. Their specialty is ‘all you can eat’ data plans, which mean you can use as much data as you like for unlimited browsing. Three are also one of the leading networks for 5G coverage in the UK.

iPhone deals on Three include pay as you go, SIM only and contract phone deals.


Formed after Orange and T-Mobile merged, EE is the largest mobile network in the UK. They were the first network to support 5G, and offer some of the widest 5G support across the UK.

iPhone deals on EE include deals on phone contracts, SIM-only, and pay as you go.


Another one of the UK’s ‘big four’ networks, O2 is second only to EE in terms of customer numbers. Famous for their ‘priority’ offers, O2 offer some of the best and most diverse network benefits. These include free trials, discounts and competitions, as well as priority access for tickets to concerts and events at O2 venues.

iPhone deals on O2 include pay as you go, SIM only and contract phone deals.


The last of the UK’s ‘big four’ networks, Vodafone offers almost complete coverage across the UK, as well as growing number of 5G locations. Vodafone also offers various benefits, with their ‘VeryMe’ rewards scheme offering its customers a wide range of weekly gifts and giveaways. These range from little treats like a free coffee or snack, all the way up to exclusive access to event tickets.

iPhone deals on Vodafone are a combination of pay as you go, SIM only and contract phone deals.


Powered by EE’s network (EE are owned by the BT Group), BT Mobile customers get the same great coverage and 5G access as its sister network.

iPhone deals on BT are available on SIM-only contracts, with selected deals also offering access to the BT Sport app.


One of the largest mobile networks outside the ‘big four’, Giffgaff uses O2’s existing network to cover almost the entire UK. Something that separates Giffgaff from some of the bigger networks is that they also offer refurbished, pre-owned phones. These can help you get a cheaper deal and, best of all, they all come with a 12-month warranty.

iPhone deals on Giffgaff include SIM-only deals, as well as phone contracts and the ability to buy phones outright. Their monthly SIM-only deals include rolling monthly contracts for ultimate flexibility.

iD mobile

Powered by Three’s network, iD mobile specialises in flexible, 30-day rolling SIM-only plans. Separating them from many of the bigger networks, iD mobile offers a data rollover perk, which lets you keep any data you don’t use and carry it over for the next month. They also offer a bill capping feature, which lets you stop yourself from going over your set limit.

iPhone deals on iD mobile include pay monthly phone contracts, as well as SIM-only deals.


Voxi is the network that promises “endless social media”. They’re all about big data allowances, all the way up to unlimited, but using certain social media apps won’t count towards your data limits. Perfect for you social media addicts out there. The social apps excluded from your data usage are Facebook, Messenger, Whatsapp, Instagram, Twitter and Snapchat.

Powered by Vodafone, Voxi offers coverage across almost the entire UK, as well as a growing number of 5G locations.

iPhone deals on Voxi include rolling-month SIM-only contracts, as well as monthly phone package deals.

Frequently asked questions

Should I get an iPhone?

iPhones have plenty of features, are easy to use and the build quality is high, so if you’re in the market for an iPhone, there’s plenty of reasons to get one.

Also, if you have other Apple products, like an iPad or iMac, it could make sense to get an iPhone because you can transfer files and photos almost seamlessly between all your Apple devices.

If you’re looking for iPhone deals on a budget, choosing a package with a slightly older model could be the way to go. You’ll still get a great phone, it just won’t be the newest on the market.

Which is the best iPhone?

That’s a hard one to answer, as it depends what you use your phone for and what your budget is. It probably won’t surprise you that the latest iPhone is ‘technically’ the best, as it boasts the newest technologies and best specs in the iPhone range.

The latest and most powerful iPhone, with the most features, would be the iPhone 12 Pro Max. This has the largest screen of any iPhone, the best camera, the fastest chip (the A14), the best battery life and more.

What is the biggest iPhone available?

The biggest iPhone, in terms of screen size, is the new iPhone 12 Pro Max, which has a 6.7-inch Super Retina XDR display. The iPhone 11 Pro Max comes in just slightly smaller at 6.5 inches.

Which iPhone has the best battery life?

The best battery life for an iPhone belongs to both the iPhone 12 Pro Max and iPhone 11 Pro Max models. Both of these boast a battery which can playback up to 20 hours in one charge.

Are iPhones waterproof?

iPhones aren’t waterproof, but they are “water resistant”. This means that they can survive splashes and spills, as well as water exposure for a certain amount of time, up to a certain depth.

The latest iPhone 12 range models are water resistant to a depth of 6m for up to 30 minutes. However, water-resistant iPhones began with the iPhone 7, which was water resistant to a depth of 1m for up to 30 minutes.

How much does an iPhone cost?

iPhone prices vary massively, depending on the model you’re getting, the phone’s storage, the length of contract you’re getting, along with how many texts, minutes and data you’re adding to your package. Then, of course, it depends on which network you’re going with, as prices will vary there too. It’ll come as no surprise that the newer the phone, combined with the more data and add-ons you include, the more expensive your iPhone will cost you.

In terms of just how much the iPhone itself costs, here’s a breakdown of how much each iPhone model cost at launch:

iPhone model Storage Launch price
iPhone 12 Pro Max 128GB 256GB 512GB £1,099 £1,199 £1,399
iPhone 12 Pro 128GB 256GB 512GB £999 £1,099 £1,299
iPhone 12 mini 64GB 128GB 256GB £699 £749 £849
iPhone 12 64GB 128GB 256GB £799 £849 £949
iPhone SE (2nd edition) 64GB 128GB 256GB £419 £469 £569
iPhone 11 Pro Max 64GB 256GB 512GB £1,149 £1,299 £1,499
iPhone 11 Pro 64GB 256GB 512GB £1,049 £1,199 £1,399
iPhone 11 64GB 128GB 256GB £729 £779 £879
iPhone XR 64GB 256GB 512GB £749 £799 £899
iPhone XS Max 64GB 256GB 512GB £1,099 £1,249 £1,449
iPhone XS 64GB 256GB 512GB £999 £1,149 £1,349
iPhone X 64GB 256GB   £999 £1,149  
iPhone 8 Plus 64GB 256GB   £799 £949  
iPhone 8 64GB 256GB   £699 £849  
iPhone 7 Plus 32GB 128GB 256GB £719 £819 £919
iPhone 7 32GB 128GB 256GB £599 £699 £799
iPhone SE (1st edition) 16GB 64GB   £359 £439  
iPhone 6S Plus 16GB 64GB 128GB £619 £699 £789
iPhone 6S 16GB 64GB 128GB £539 £619 £699

Which iPhones can I compare with Compare the Market?

Our mobile phone deal checker allows you to compare contracts with the following iPhone models:

  • iPhone 12
  • iPhone 12 mini
  • iPhone 12 Pro
  • iPhone 12 Pro Max
  • iPhone 11
  • iPhone 11 Pro
  • iPhone 11 Pro Max
  • iPhone X
  • iPhone XR
  • iPhone XS
  • iPhone XS Max
  • iPhone SE 2020
  • iPhone SE 2016
  • iPhone 8
  • iPhone 8 Plus
  • iPhone 7
  • iPhone 7 Plus
  • iPhone 6
  • iPhone 6s
  • iPhone 6s Plus 

How can I compare iPhone deals?

To quickly and easily find the iPhone deal that suits your needs, just use our mobile comparison service.

What do I need to find a deal?

Finding the best deal couldn’t be simpler:

  • Type in the phone model you’d like in the ‘search for a phone’, search box
  • Make your choice from the dropdown list
  • Sort your results by monthly cost, contract length or whatever matters most to you. Alternatively, you can shop by network or deal types – for example, 12-month contracts and unlimited data deals.
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Author image Holly Cox

What our expert says...

“iPhone users have enjoyed the benefits of high-spec tech and entertaining apps for over a decade now. Unique features such as FaceTime, Face ID and Apple Pay are simple to use and neatly packaged in high-quality handsets. Look out for data allowances that suit your needs.”

- Holly Cox, Head of Digital

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