Ele’s qualifications
Cardiff University
Postgraduate Diploma in Magazine Journalism
University of Warwick
BA Hons Degree – Sociology

Ele Clark is an award-winning editor with almost 20 years’ experience in personal finance, insurance and consumer journalism. She's held editorial leadership roles at Which? and news-stand publications in London and Dubai and has appeared across the media and press. As Editor at Compare the Market, she leads a talented team creating insightful, accessible content to help people make informed financial decisions.
Ele’s specialist areas include: Loans, credit cards, mortgages, current accounts and ISAs: Ele’s focus is helping people take control of their finances and save money.
“I’m passionate about using content to empower consumers, helping them take control of their finances so they end up with more pounds in their pockets.
“When I’m not helping the meerkats craft personal finance guides you might find me singing in a choir, playing netball (badly), or reminding my young children that raisins are for mouths, not noses.”
“My goal at Compare the Market is for us to be the number-one destination for friendly, helpful content that leaves you with actions you can take to save or make money.”
Cardiff University
Postgraduate Diploma in Magazine Journalism
University of Warwick
BA Hons Degree – Sociology
As Editor at Compare the Market, Ele leads a content team in producing engaging content for the website. She strives to bring all her experience in financial journalism to help people get the savings they deserve and take control of their finances.
During her 11 years at Which? Ele held multiple Editor and Editorial Lead roles, before eventually becoming Senior Editor for money and shopping. She commissioned and edited a wide range of content covering everything from mortgage rates and credit card launches to shopping trends and money-saving tips. Her team’s work in bringing Which? campaigns to life through investigations and news helped secure real change in supermarket pricing practices, as well as industry awards.
Ele began her career at Time Out Dubai, where she worked on everything from restaurant reviews to celebrity interviews, including Sesame Street’s Elmo (what would he make of the meerkats, we wonder?).
She then moved on to customer publishing company Hot Media, becoming Editor of Kanoo World Traveller, the Middle East’s highest-circulating travel magazine, and Jumana, a luxury lifestyle magazine. In these roles, Ele was responsible for planning monthly print output, commissioning freelancers and editing syndicated content. She travelled Asia in pursuit of the most exciting travel stories and styled fashion shoots in locations ranging from the desert to the world’s tallest building.
"With the Current Account Switch Guarantee, switching current accounts is easier than ever. Most banks will transfer your money, salary, direct debits and standing orders for you, all within seven working days.
“This means you can take advantage of the best current accounts by switching. Many of the top current accounts offer switching bonuses, so you could make money simply by switching accounts when a new deal is available."
Grocery Gazette: Supermarket convenience stores hike prices up 21%
September 2024
‘Which? retail editor Ele Clark said: “Unfortunately, many people are without easy access to transport or online deliveries, which leaves them reliant on smaller nearby stores.
‘Convenience stores may often be easier to travel to and handy for shoppers who need to stock up on a few essentials, but people who have to use them regularly will be spending significantly more over the course of a year than those with access to larger supermarkets.’
The i newspaper: First-time buyers not seeing benefits of mortgage rate cuts, experts warn
August 2024
Ele Clark, Senior Money Editor at Which?, said: ‘Many lenders chose to cut their rates before the Bank of England’s decision. The wait for cheaper mortgage rates will be particularly agonising for first-time buyers with small deposits, who are often the last people to benefit from rate cuts.
‘Many of the market-leading deals released by banks in recent days have been exclusively available to buyers with large deposits and homeowners remortgaging with significant equity in their property.’
BBC News: Warning over new supermarket spending 'challenges'
May 2024
‘Competition between supermarkets is fierce at the moment, with all of them shouting about the number of prices they've dropped,’ said Ele Clark, retail editor at Which?. ‘But the fact remains that, overall, food is still far more expensive than it was a couple of years ago.’
BBC Panorama: Supermarket Deals: How Good Are They?
September 2024
Ele joined the BBC’s prime investigative documentary series to reveal the tactics supermarkets use to persuade us to spend more than we need on grocery shopping.
Which? Money Podcast: Are loyalty cards the only way to claim a supermarket bargain?
April 2024
Ele joined the Which? Money Podcast to share her tips on saving money at the supermarket and the secrets behind loyalty scheme offers.
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