Skip to content

Ele Clark

Editor at Compare the Market

Personal finance and insurance expert

Ele Clark is an award-winning editor with almost 20 years’ experience in personal finance, insurance and consumer journalism. She's held editorial leadership roles at Which? and news-stand publications in London and Dubai and has appeared across the media and press. As Editor at Compare the Market, she leads a talented team creating insightful, accessible content to help people make informed financial decisions.

Ele's background

“I’m passionate about using content to empower consumers, helping them take control of their finances so they end up with more pounds in their pockets.

“When I’m not helping the meerkats craft personal finance guides you might find me singing in a choir, playing netball (badly), or reminding my young children that raisins are for mouths, not noses.”

Ele's goal

“My goal at Compare the Market is for us to be the number-one destination for friendly, helpful content that leaves you with actions you can take to save or make money.”

Ele’s qualifications

  • Cardiff University
    Postgraduate Diploma in Magazine Journalism
  • University of Warwick
    BA Hons Degree – Sociology

Ele’s experience

Editor at Compare the Market

As Editor at Compare the Market, Ele leads a content team in producing engaging content for the website. She strives to bring all her experience in financial journalism to help people get the savings they deserve and take control of their finances.

Senior Editor at Which?

During her 11 years at Which? Ele held multiple Editor and Editorial Lead roles, before eventually becoming Senior Editor for money and shopping. She commissioned and edited a wide range of content covering everything from mortgage rates and credit card launches to shopping trends and money-saving tips. Her team’s work in bringing Which? campaigns to life through investigations and news helped secure real change in supermarket pricing practices, as well as industry awards.

Early career: writing and editing in Dubai

Ele began her career at Time Out Dubai, where she worked on everything from restaurant reviews to celebrity interviews, including Sesame Street’s Elmo (what would he make of the meerkats, we wonder?).

She then moved on to customer publishing company Hot Media, becoming Editor of Kanoo World Traveller, the Middle East’s highest-circulating travel magazine, and Jumana, a luxury lifestyle magazine. In these roles, Ele was responsible for planning monthly print output, commissioning freelancers and editing syndicated content. She travelled Asia in pursuit of the most exciting travel stories and styled fashion shoots in locations ranging from the desert to the world’s tallest building.

Ele Clark in the media…

BBC Panorama: Supermarket Deals: How Good Are They?

September 2024

Ele joined the BBC’s prime investigative documentary series to reveal the tactics supermarkets use to persuade us to spend more than we need on grocery shopping.

Which? Money Podcast: Are loyalty cards the only way to claim a supermarket bargain?

April 2024

Ele joined the Which? Money Podcast to share her tips on saving money at the supermarket and the secrets behind loyalty scheme offers.

Ele Clark in the press...

Grocery Gazette: Supermarket convenience stores hike prices up 21%

September 2024

‘Which? retail editor Ele Clark said: “Unfortunately, many people are without easy access to transport or online deliveries, which leaves them reliant on smaller nearby stores.

‘Convenience stores may often be easier to travel to and handy for shoppers who need to stock up on a few essentials, but people who have to use them regularly will be spending significantly more over the course of a year than those with access to larger supermarkets.’

The i newspaper: First-time buyers not seeing benefits of mortgage rate cuts, experts warn

August 2024

Ele Clark, Senior Money Editor at Which?, said: ‘Many lenders chose to cut their rates before the Bank of England’s decision. The wait for cheaper mortgage rates will be particularly agonising for first-time buyers with small deposits, who are often the last people to benefit from rate cuts.

‘Many of the market-leading deals released by banks in recent days have been exclusively available to buyers with large deposits and homeowners remortgaging with significant equity in their property.’

BBC News: Warning over new supermarket spending 'challenges'

May 2024

‘Competition between supermarkets is fierce at the moment, with all of them shouting about the number of prices they've dropped,’ said Ele Clark, retail editor at Which?. ‘But the fact remains that, overall, food is still far more expensive than it was a couple of years ago.’

Ele Clark elsewhere on the web…

Metro: UK storms: How to make sure you have the right kind of property cover

‘New research from Compare the Market has found that homeowners are increasingly making claims for weather damage as extreme weather events have become more frequent.

‘Whether your insurance will cover you is decided on a case-by-case basis. The extent of damage, how it was caused, the cost of repairs and the level of cover you purchased will all affect an insurer’s decision.

‘Most insurers do cover storm damage to your home, although if your property has been affected by flooding, some damage may be excluded or require an expensive excess if you live in an area deemed high risk.’

Metro: How to get the best value from your insurance

‘The financial services regulator focused on a tactic used widely in car and home insurance known as “price walking”, where insurers attract new customers with exclusive discounts and then, over the years, gradually increase the amount those customers pay.

‘You could argue there was nothing wrong with this – after all, people could leave if they became unhappy with the price.

‘However, in practice, long-standing customers, especially those who didn’t have the time or inclination to scrutinise the market each year for better deals, found themselves paying way more than newer customers for identical insurance.’

Which?: 13 ways to boost your chances of getting a mortgage

‘Aimed at those saving for their first home or their retirement, lifetime Isas offer a 25% government top-up on your savings. You can claim the bonus on up to £4,000 of your saving per year, meaning you could get up to £1,000 a year from the government to put towards your deposit.

‘You'll need to be aged between 18 and 39 at the time of opening the account, and the property you end up buying must cost £450,000 or less.

‘The account needs to have been open for at least a year before you withdraw the money and, if you don't end up putting that money towards a home, you'll have to pay a hefty withdrawal penalty of 25% on everything you withdraw before the age of 60. Only apply if you're confident you'll use the cash to buy a property.’

Compare the Market’s Editorial Guidelines

If you’d like to learn more about how we produce our content, check out our Editorial Guidelines.

Learn how our content is regulated by the FCA (Financial Conduct Authority) and how we adhere to ASA (Advertising Standards Authority) standards. We’ll also walk you through our four-step editorial process and how we strive for editorial integrity.

Meet some other experts...

Meet Guy Anker…
Personal finance and insurance expert

Meet Anna McEntee…
Insurance expert