17 November 2025 – Compare the Market has appointed Peter Townsend as its new Director of Compliance, a newly created position that reflects the company’s ongoing commitment to responsible innovation and consumer protection.
In this role, Peter will lead Compare the Market’s compliance function, shaping regulatory strategy and policy development while driving a future-fit approach to compliance in a rapidly changing environment. He will play a key role in ensuring that our application of AI aligns with evolving standards, regulatory expectations and our purpose of making financial decision-making a breeze for everyone.
Peter joins Compare the Market from Intact Insurance UK, formerly named RSA, where he spent the past 13 years in senior compliance and financial crime leadership roles, most recently serving as Chief Compliance Officer. Prior to that, he trained and qualified as a as a corporate lawyer at Clifford Chance and now specialises in providing financial services compliance advice.
His appointment strengthens Compare the Market’s ability to innovate responsibly while maintaining the highest standards of governance and integrity. The creation of this role demonstrates the company’s proactive approach to meeting evolving regulatory expectations and embedding trust at the heart of its operations.
Helen Grimshaw, Chief Risk and Compliance Officer at Compare the Market, commented:
“I am delighted to welcome Peter to Compare the Market as our new Director of Compliance. His wealth of experience and deep understanding of regulatory frameworks will be invaluable as we continue to innovate and harness AI responsibly. A strong compliance culture is central to delivering for our customers and maintaining the trust that underpins our brand.”
Speaking about his appointment, Peter Townsend added:
“I’m thrilled to be joining Compare the Market at such an exciting time in its evolution. The company’s focus on using technology and AI to simplify financial decision making for customers, while ensuring this is done in a transparent, ethical, and compliant way, really resonates with me. I look forward to working with the team to build on that foundation.”
The appointment underscores Compare the Market’s continued investment in risk and compliance capabilities as it looks to the future of responsible digital transformation within financial services.
