Why use a price comparison website?

Finding a good deal doesn’t have to take hours. Here’s how comparing could save you time – and money.

Two thirds (67%) of UK adults use price comparison sites to search for insurance1. This is partly down to the time it saves: instead of visiting multiple providers one by one, you can compare multiple quotes in just minutes.

But using a comparison site can also save you money. When providers know they’re being compared, they work harder for your business, offering competitive prices and better value.

Comparison matters now more than ever

With the cost of living on the rise again, getting maximum bang for your buck is even more important. Some food prices have jumped over 50% in the past two years2 – and with 11% of UK household spending going towards energy, utilities and insurance costs, it makes sense to shop around to ensure you're getting the best deal3.

Car insurance is just one product that can make a serious difference to the pounds in your pocket, especially for young drivers. Our data shows 17-24 year olds typically pay £1,383 for comprehensive car insurance4:

But you'll be well aware that the amount you pay for any insurance or financial product will vary wildly depending on which provider and package you choose. That's why it pays to compare it all together in one place.

Ultimately, using Compare the Market can leave you with:

  • more time

  • more money

  • more choice, and

  • more control.

At a glance: going direct vs comparing

Going direct…

Using a comparison site…

Can take hours if you're visiting one provider at a time

Saves time by showing multiple quotes in one place – you can compare car insurance in just minutes on our site

Makes it harder to compare quotes

Lets you compare prices and features side by side

Risks you missing out on the best deals

Helps you find competitive deals from providers you might not have thought to check – for example, we have 185 car insurance products on our panel5

Why Compare the Market is the UK’s number-one comparison site

Since our launch in 2006 we’ve become the UK’s biggest and most trusted comparison site6. In the last 12 months, we've helped people save on more than 12 million products across insurance, money and utilities7.

Each year we help millions of people compare quotes across insurance, money and utilities in just minutes.

  • We compare 662 providers across 1,296 products, from car and home insurance to credit cards and broadband8

  • We’re rated 5 stars on Trustpilot9

  • We’re the UK’s most loved10 and most used11 comparison site

We make comparing simples

Using our site helps you to...

Automated quote - grey

Save time and money

Complete one simple form and see quotes from dozens of providers, all competing to offer you the lowest price

Wide range of lenders circle

Make smart choices

We help you easily filter and compare product prices, features and benefits side by side

Motor legal cover

Get reminded

Save your details and we’ll send you home and car insurance quotes when it’s time to renew

How much could you save?

Here are some of the savings you could make by comparing with us:

Product

Customers could save as much as...

Car insurance

£48512

Home insurance

£21013

Van insurance

£74114

And we don't just do insurance. You can also use us to compare...

  • Credit cards: APRs can vary significantly between providers, ranging from 12.8% to a whopping 85.8% for a cashback reward card, for example – choosing the right card could make a real difference5

  • Mortgages: even a 1% difference in your mortgage rate could make thousands of pounds’ worth of difference over the term

  • Broadband: 1 in 4 people could save from £265 a year on their broadband when they switch with us15

With rising energy prices, mortgage rates and the increasing cost of borrowing, it’s never been more important to shop around to find a deal that works better for your budget.

Why you can trust us

  • We’re FCA-regulated – and all the providers of regulated products on our panel are, too

  • We give you unbiased results – we rank products by the price you’ll pay, not the money we’ll make

  • We keep your data safe – your information is always processed safely and securely (find out more in our privacy policy)

Added perks

The perks don't stop at savings Just download the app to enjoy 2 for 1 cinema tickets until 19 July 2027. Or take out a qualifying product through us you’ll get*:

  • 25% off coffee and pastries at Caffè Nero – you could save £46 a month on your daily coffee order16

  • Pizza deals like 2 for 1 or 50% off

  • 25% off meals out

Ready to find a better deal?

Whether you’re renewing, switching or buying for the first time, we bring together some of the UK’s leading providers and products – so you can choose quickly and with confidence.

Join millions of people who compare and save with us every year.

Methodology

1 UK Price Comparison Websites Industry – Trends and Insights report, Mintel, 2025.

2 UK food price inflation: Biggest supermarket price rises report – Compare the Market, 2026.

3 Average UK Household Budget 2026 report – NimbleFins, 2026.

4 Based on 51% of customers who compared quotes for this type of policy in February 2026.

5 Correct as of March 2026.

6 Based on reported turnover in Companies’ House Data & Public Reports for the respective companies’ annual financial years ending between September 2024 & December 2025; and Trustpilot rating (April 2026).

7 Based on Compare the Market data between August 2025-July 2026

8 Correct as of June 2026.

9 As of April 2026, Compare the Market was rated 5 stars by 90% of people on Trustpilot.

10 Based on the % of respondents familiar with Compare the Market reporting they love the brand in the last 12 months vs. other leading PCWs. Source: Savanta BrandVue Financial Services, National Representative Survey of 9,772 respondents (June 2026)​

11Based on the % of respondents claiming they have used Compare the Market in the last 12 months vs. other leading PCWs. Source: Savanta BrandVue Financial Services, National Representative Survey of 12,257 respondents (June 2026)​

12 Based on Online independent research by Consumer Intelligence during June 2026, 51% of customers could achieve this saving on their car insurance through Compare the Market.

13 Based on online independent research by Consumer Intelligence during June 2026, 51% of customers could achieve this saving on their Buildings and Contents insurance through Compare the Market.

14 Based on online independent research by Consumer Intelligence during May 2026, 51% of customers could achieve this saving on their Van insurance through Compare the Market.

15 28.22% of customers could save from £265.84 a year on their broadband only / landline contract. Annual savings based on an average monthly bill of £36.15 from a nationally representative sample (n=2000, reduced to n=404 following selection criteria for fairness) vs our cheapest headline cost for superfast broadband (>=50Mbs), £14/month headline price. Refreshed in April-26, with data correct as of March-26.

16 Assuming one order per day using average customer savings on Caffè Nero purchased using Meerkat rewards.