Our Editorial Guidelines

1. We will strive to ensure our content is always clear and accurate, to help you make great financial decisions.

2. We employ personal finance experts, some of whom have spent their careers helping the UK public make great financial decisions, so you can be sure our content is underpinned by expertise.

3. Where we work with external experts, we only work with experts you can trust.

4. We’re FCA regulated for insurance, mortgages and consumer credit products, meaning we are held to the highest standards.

5. We back our content with data.

6. We employ rigorous checks to ensure accuracy.

7. We regularly fact-check our content to keep it up to date.

8. We are committed to editorial integrity. We ensure our content is unbiased and no company is given undue favouritism.

9. We don’t give advice but we will arm you with the key information so you can make great financial decisions for yourself.

10. We’re open and transparent about how we make money.

We know the world of personal finance can be a maze of products, prices, rates, fees and features; so our job is to make it as simples as possible for you.

We can’t give advice, but we will offer information and objective-based analysis of key problems and products to give you the tools to help you make financial decision making a breeze.

Our content is written by Compare the Market experts, who have deep knowledge across the products and services we compare.

We also work with leading industry experts outside of Compare the Market. We welcome guest authors who write new articles, as well as confirm and approve the information we provide on other pages.

How do we choose our guest authors and reviewers?

We only work with guest authors and reviewers who are expert voices within their industry. You may recognise some of them from the press, media and TV, providing commentary on their markets, while others have long careers working in industry regulation, compliance and more.

Compare the Market is authorised and regulated by the Financial Conduct Authority (FCA) (Firm Reference Number: 778488), ensuring we meet the highest standards across the financial services market for the insurance, mortgage and consumer credit products we compare. You can see our regulatory permissions on the FCA’s Register: https://www.fca.org.uk/firms/financial-services-register

Our content features data about the products we compare, what our customers typically pay and how much they save, so you’re armed with the info you need to make the best – and most cost-effective – choices for your household.

We refresh this data on a regular basis so you can be confident the numbers you’re seeing are recent and accurate.

We also use data from respected and trustworthy third parties, including government sources such as the Office for National Statistics (ONS) and Gov.uk.

How we use AI

Every article is written, reviewed and approved by our human team to ensure it meets our standards for accuracy, expertise and customer value. To help ensure our content is as helpful as possible, our experts utilise AI in two key ways:

• Improving clarity: we use AI to help refine language and structure, making our content easier to read and navigate. All content decisions and final edits are made by our human editorial team.

• Research and data support: we use AI to assist with organising information and analysing data to support our research. All insights are reviewed and verified by our experts to ensure accuracy and reliability.

To ensure our content is accurate, insightful and trustworthy, Compare the Market has a rigorous editorial process:

We have a number of principles we apply to content production:

1. No new content or updates to our content to go live without at least one expert (as well as the original writer) having reviewed it. This also applies to content assisted by AI where a human will always review it before going live.

2. Where newly written content directly links you to one of our comparison journeys or a third party product provider then it will be reviewed by at least two experts (as well as the original writer), to ensure it meets the high standards expected from Compare The Market, the Financial Conduct Authority (FCA) and the Advertising Standards Authority (ASA). This also applies to significant updates to these pages.

3. We will sometimes go further on an ad hoc basis and seek a review from an external expert where in our judgement the topic is particularly risky, or where we simply want another opinion with fresher eyes.

4. All content with detailed product information will go through a rigorous research process spearheaded by an expert in that topic before any words are put on a page.

5. Content is re-reviewed and fact-checked on a regular basis to ensure it remains accurate and relevant. The exception are news articles (see below).

6. We will review these guidelines annually (or earlier if outside events create a more immediate need).

We regularly review content across our site, including facts, figures and other data, to bring you the relevant information you need to make great financial decisions and save money. This applies to articles and guides that live forever but where key info changes over time.

This could be the introduction of a new product or service, new laws or legislation, or an evolving trend within the market.

Across the site, you’ll be able to see when each piece of content was “published” or “last updated”. That way, you can be sure you’re getting relevant, up-to-date information.

Like newspapers, we don’t update news articles as the nature of news means it’s relevant at the point it’s published but not afterwards.

We want to empower you to make great financial decisions. We’ll give you as much information as we can to help you, but we don’t provide financial advice. We simply provide you with the facts that could help you find ways to save money. From there, it’s up to you.

While we have rigorous processes to ensure pin-point accuracy, like all human beings (and meerkats) we occasionally make mistakes. Where that happens, we will correct any errors ASAP.

We want to be completely honest with you. We earn money when you take out a product or service through us. That means we only make money when you save money or switch to a provider/deal you’re happy with.

However, how we make money doesn’t influence your experience. We don’t play favourites with providers or products. When you compare insurance quotes, we’ll order them from cheapest to most expensive, so you can quickly see where you could save the most. After that, the choice is yours.

Find out more about how we make money