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Our Editorial Guidelines


  • We believe everyone should have access to clear and accurate information, to help them make great financial decisions.
  • We only work with experts you can trust.
  • We’re FCA regulated.
  • We back our content with data.
  • We have a four-step editorial process.
  • We are regularly fact-checking our content to keep it up to date.
  • We strive for editorial integrity. We don’t play favourites or provide financial advice.
  • We’re open and honest about how we make money.


Our content is written by Compare the Market experts, who have deep knowledge across the products and services we compare.

We also work with leading industry experts outside of Compare the Market. We welcome guest authors who write new articles, as well as confirm and approve the information we provide in others.

How do we choose our guest authors and reviewers?

We only work with guest authors and reviewers who are expert voices within their industry. You may recognise some of them from the press, media and TV, providing commentary on their markets, while others have long careers working in industry regulation, compliance and more.


Compare the Market is authorised and regulated by the Financial Conduct Authority (FCA). This means we’re held to the highest standards across the financial services market for the insurance products we compare.

The FCA is there to ‘protect UK customers, enhance market integrity and promote competition’. These are the same foundations that Compare the Market was built on. We try to help you find a better deal and avoid overpaying on your insurance and household bills. Our comparison service is designed to encourage providers to offer great products and services at lower prices, promoting competition within the market.


Our content is supported by our extensive financial data across products and customers. We provide you with prices and saving opportunities for our products, so you know how much the majority of people could expect to pay and save when comparing through us. We refresh this data on a quarterly basis, so we’re regularly up to date with what our provider partners are doing.

We also collate data from respected and trustworthy third parties, including government sources such as the Office for National Statistics (ONS) and


To ensure our content is accurate, insightful and trustworthy, Compare the Market has a four-step editorial process:

  1. Content is written by an internal expert or external expert partner.
  2. Content is reviewed and verified by a second, independent reviewer.
  3. Content is signed off by our Legal & Compliance team to ensure it meets the high standards expected from Compare The Market, the Financial Conduct Authority (FCA) and the Advertising Standards Authority (ASA).
  4. Content is re-reviewed on a regular basis to ensure it remains accurate and relevant.


We regularly review the content across our site, including facts, figures and other data, to bring you the relevant information you need to make great financial decisions and save money.

From the coronavirus pandemic to the cost-of-living crisis, we know that things can change quickly, which is why we’re committed to regular updates to bring you the information you need.

This could be the introduction of a new product or service, new laws or legislation or an evolving trend within the market.

Across the site, you’ll be able to see when each piece of content was “published” or “last updated”. That way, you can be sure you’re getting relevant, up-to-date information.


We want to empower you to make great financial decisions, but we don’t want to make them for you.

We’ll give you as much information as we can to help you, but we won’t influence your decision. We don’t play favourites with our providers, and we don’t provide financial advice. We simply provide you with the facts that could help you find ways to save money. From there, it’s up to you.


We want to be completely honest with you. We earn money when you take out a product or service through us. That means we only make money when you save money or switch to a provider/deal you’re happier with.

However, how we make money doesn’t influence your experience. We don’t play favourites with providers or products. When you compare insurance quotes, we’ll order them from cheapest to most expensive, so you can quickly see where you could save the most. After that, the choice is yours.

Find out more about how we make money

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