Our Editorial Guidelines

EXPERTS YOU CAN TRUST

Our content is written by Compare the Market experts, who have deep knowledge across the products and services we compare.

We also work with leading industry experts outside of Compare the Market. We welcome guest authors who write new articles, as well as confirm and approve the information we provide in others.

How do we choose our guest authors and reviewers?

We only work with guest authors and reviewers who are expert voices within their industry. You may recognise some of them from the press, media and TV, providing commentary on their markets, while others have long careers working in industry regulation, compliance and more.

WE’RE FCA REGULATED

Compare the Market is authorised and regulated by the Financial Conduct Authority (FCA). This means we’re held to the highest standards across the financial services market for the insurance products we compare.

BACKED BY DATA, ENHANCED BY AI

Our content is supported by our extensive data across products and customers. We provide you with prices and saving opportunities for our products, so you know how much the majority of people could expect to pay and save when comparing through us. We refresh this data on a quarterly basis, so we’re regularly up to date with what our provider partners are doing.

We also collate data from respected and trustworthy third parties, including government sources such as the Office for National Statistics (ONS) and gov.uk.

Together with AI, we’re able to improve the quality of our content. This helps us monitor content performance, optimise for search results, enhance readability and validate information. All of this helps you find the information you need.

OUR FOUR-STEP EDITORIAL PROCESS

To ensure our content is accurate, insightful and trustworthy, Compare the Market has a four-step editorial process:

1. Content is written by an internal expert or external expert partner, backed by data and assisted by AI.
2. Content is reviewed and verified by a second, independent reviewer.
3. Content is signed off by our Marketing Governance team to ensure it meets the high standards expected from Compare The Market, the Financial Conduct Authority (FCA) and the Advertising Standards Authority (ASA).
4. Content is re-reviewed on a regular basis to ensure it remains accurate and relevant.

REGULAR UPDATES

We regularly review the content across our site, including facts, figures and other data, to bring you the relevant information you need to make great financial decisions and save money.

From the coronavirus pandemic to the cost-of-living crisis, we know that things can change quickly, which is why we’re committed to regular updates to bring you the information you need.

This could be the introduction of a new product or service, new laws or legislation or an evolving trend within the market.

Across the site, you’ll be able to see when each piece of content was “published” or “last updated”. That way, you can be sure you’re getting relevant, up-to-date information.

EDITORIAL INTEGRITY

We want to empower you to make great financial decisions. We’ll give you as much information as we can to help you, but we don’t provide financial advice. We simply provide you with the facts that could help you find ways to save money. From there, it’s up to you.