Tom Lyon

Cardiff University

MSc — Financial Economics

King’s College London

BSc — Mathematics

Commercial Director (Home Services) at Compare the Market

As Commercial Director, Tom leads Compare the Market’s Home Services division, working with partners across insurance, telecoms, energy and mortgages to deliver excellent value for both business and residential customers.

Consultant Energy Commercial Lead at Compare the Market 

In his previous role at Compare the Market, Tom provided commercial leadership across the company’s energy partnerships, shaping strategy to deliver customer outcomes.

Director of Energy at Comparison Technologies Ltd 

As Director, Tom led strategy for the company’s largest vertical, delivering major partnerships with Santander and Octopus Energy, improving contract terms and lobbying government for pro-consumer switching reforms.

Senior Commercial Leadership Roles at Uswitch 

Tom spent over a decade at Uswitch, building the energy commercial team and creating new partnerships and sales channels. He became a frequent media spokesperson across news slots and TV programmes, such as BBC, ITV, Sky, Watchdog and The One Show.

The Money Pages: Your child’s first mobile phone – what’s the best price plan? (September 2025)

“There are two main options to consider: a SIM-only deal or a contract that includes a handset.

SIM-only plans tend to be more affordable and flexible, making them ideal if the child has access to an old device that’s no longer in use.

On the other hand, phone-inclusive contracts may be convenient when buying a new mobile with a set allowance of minutes, texts and data each month, though typically come with long-term commitments and higher monthly costs.

Comparing both options and considering your child’s needs – such as basic calling, texting, or light data use – can help you avoid overpaying.”

Sky News: Energy price cap: Typical yearly energy bill to fall by £129 from July, Ofgem announces (May 2025)

"If anyone is worried about potentially higher energy bills later this year, they could consider locking in a fixed rate deal now.

Fixed rate deals also protect you from price hikes if the oil and gas markets are volatile. Beyond your energy bills, it's important to search and compare other household bills, such as your car insurance, credit cards, or broadband, to see if you can make savings."

The Sun: Little-known code that could save you £600 a year on bills within seconds (March 2025)

“If you’re not sure if you’re still in contract, you can text the word INFO to 85075 for free. If you’re out of contract – beyond the minimum term – you could be paying too much for your phone bill.

This is when you could find some significant savings by shopping around for other deals in the market, especially if you choose a SIM-only contract.”

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