A headshot of Tom Lyon

Tom Lyon

Insurance and utilities expert

An experienced commercial leader with nearly 20 years’ experience in digital comparison and consumer services, Tom Lyon is a trusted voice in industries that affect millions of households. Tom’s made appearances on BBC, ITV, Channel 4 and Sky News, as well as programmes such as Watchdog, The One Show and Good Morning Britain.

Tom’s areas of expertise include travel insurance, as well as utilities and digital products such as energy, broadband and mobile.

Find Tom on LinkedIn

Tom’s background

“I’ve spent my career helping digital and tech businesses grow by leading commercial strategy and negotiating valuable partnerships. At Compare the Market, I’m focused on delivering brilliant outcomes for customers across home services, particularly in travel, energy and digital, by working closely with our partners.

Outside of work, I play rugby, captain a social football team and enjoy trail running. I enjoy cooking with my wife and playing with my 5-year-old son and 3-year-old daughter.”

Tom’s goal

“My goal is to make it easy for our customers to get brilliant deals on a wide range of products and services. I want to help people make confident decisions, while ensuring our commercial strategies continue to deliver sustainable growth and innovation.”

Tom’s qualifications

Cardiff University

MSc — Financial Economics

King’s College London

BSc — Mathematics

Tom’s experience

Commercial Director (Home Services) at Compare the Market

As Commercial Director, Tom leads Compare the Market’s Home Services division, working with partners across insurance, telecoms, energy and mortgages to deliver excellent value for both business and residential customers.

Consultant Energy Commercial Lead at Compare the Market 

In his previous role at Compare the Market, Tom provided commercial leadership across the company’s energy partnerships, shaping strategy to deliver customer outcomes.

Director of Energy at Comparison Technologies Ltd 

As Director, Tom led strategy for the company’s largest vertical, delivering major partnerships with Santander and Octopus Energy, improving contract terms and lobbying government for pro-consumer switching reforms.

Senior Commercial Leadership Roles at Uswitch 

Tom spent over a decade at Uswitch, building the energy commercial team and creating new partnerships and sales channels. He became a frequent media spokesperson across news slots and TV programmes, such as BBC, ITV, Sky, Watchdog and The One Show.

Tom Lyon in the press...

The Money Pages: Autumn Budget: The impact on energy bills and first-time buyers

(October 2026)

Tom Lyon, expert at Compare the Market said: “Scrapping standing charges on household gas bills will be welcome news for millions of households who have been struggling with the cost of energy. Standing charges have long been a source of frustration for consumers, as they have to pay a fixed daily fee regardless of how much gas they actually use.

“However, it’s important to understand that removing standing charges won’t necessarily mean an equivalent reduction in energy bills for all. If suppliers recover these costs through higher unit rates instead, households that use more gas could end up paying more, particularly during the colder winter months.”

GB News: British Gas launches new tariff £250 below predicted July price cap - but deadline to apply looms

(April 2026)

Tom Lyon, energy expert at Compare the Market, said: "When comparing deals, it's helpful to look beyond the headline price and check the full details of the tariff, including standing charges, contract length and whether the plan suits your meter type and usage patterns." Mr Lyon emphasised that securing a fixed rate can shield households from market fluctuations, locking in unit costs for the contract's duration. "Moving to a fixed tariff can also provide protection from price volatility, as it locks in unit rates for the duration of the contract. This can offer greater certainty over monthly costs and help with budgeting," he said.

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