Why choose Vodafone?
One of the ‘Big Four’ mobile network providers, Vodafone offers coverage across 99% of the UK.
A stand-out feature of Vodafone is its great range of international roaming options. Some Vodafone plans offer data roaming in over 100 destinations around the world.
Also, Vodafone customers can benefit from a fantastic choice of entertainment packs and rewards.
Frequently asked questions
What coverage does Vodafone offer?
Vodafone offers excellent coverage across the UK – its 4G, 3G and 2G networks cover 99% of the country – second only to EE.
Vodafone’s 5G coverage is currently available in 250 locations. This includes not only 57 places in the UK, but also 193 locations across Italy, Spain, Germany and Ireland. Vodafone is the first network provider to offer customers 5G abroad.
What tariffs and plans does Vodafone offer?
You can compare the following Vodafone deals through us:
Contract phone deals
All Vodafone’s monthly phone contracts are for 24 months.
Choose from data-capped monthly phone plans or unlimited plans.
As you’d expect, there’s a decent choice of handsets including top brands like Samsung, Huawei and Apple iPhone.
SIM only deals
Vodafone offers a great range of SIMs. Choose between capped data, calls and minutes or unlimited data-only SIMs.
SIM-only contracts range from one month up to 24 months.
As long as you’re not on a ‘Basic’ plan, you can also opt to add an Entertainment plan to your phone or SIM only contract. Choose between TV, sports or music packages.
Customers on unlimited monthly or Red plans can also take advantage of Vodafone’s WiFi calling feature if they have a compatible phone. This enables you to make calls in WiFi locations if you can’t get a mobile signal. You’ll also be able to use WiFi calling at no extra cost in at least 150 London Underground stations. Phones bought from other providers are unlikely to support Vodafone’s WiFi calling, other than iPhones, which should work regardless.
Vodafone’s Flexi-upgrade is another handy feature. If you’re on a Vodafone Essentials, Red Extra or Red Entertainment 12-month plan, you’ll have the option of upgrading your phone after six months, or upgrading your SIM-only plan to a pay monthly contract with a new device after three months. You may need to pay an early termination fee depending on how far into your current plan you are.
What extras does Vodafone offer?
Vodafone isn’t the cheapest mobile provider, but its attractive extras could make it good value for money.
- Entertainment plans – available for pay monthly phone and SIM-only customers. Choose an option to add to your plan including Amazon Prime Video or Spotify Premium. Entertainment plans also include 100 UK to EU minutes a month.
- Data roaming – Vodafone offers four roaming 'zones'. Some plans include free roaming in select zones, while roaming is also available at an extra daily charge.
- VeryMe Rewards – a loyalty programme that you can access through the My Vodafone app. Available on monthly contracts or pay-as-you-go plans. Enjoy weekly treats and rewards ranging from movie rentals to discount vouchers for popular high street stores.
How does Vodafone rate for customer service?
Vodafone rates quite low for customer service. But in the latest Ofcom customer service report for 2019, there were fewer complaints than in the previous year. According to the report, Vodafone customers were less likely to be satisfied with value for money, but happier with reception or signal strength at 89% compared with the industry average of 85%.
What are the pros of Vodafone?
- a wide selection of phone contracts and SIM-only plans – both capped and unlimited
- great roaming options
- flexi-upgrade lets you change your phone or SIM mid-contract
- attractive entertainment plans and useful rewards
What are the cons of Vodafone?
- customer service could be better
- plans can be expensive
How can I contact Vodafone?
Customers can call Vodafone customer services on 191 free from a Vodafone pay monthly phone, or 03333 040191 from any other UK phone (standard charges apply). Phone lines are open 8am to 9pm Monday to Sunday.
You can also use TOBi, Vodafone’s digital assistant via the Vodafone UK website, or live chat if you prefer. Alternatively, visit your nearest Vodafone store.
How do I compare Vodafone deals?
Simply click below and start comparing the latest Vodafone deals.
If you want to see how Vodafone compares to other mobile networks, take a look at our guide to mobile phone networks.
What do I need to find a deal?
Simply click below and choose what you’d like to compare: phone deals, SIM only deals or shop by network.
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 Correct as of December, 2022.
What our expert says...
"As one of the UK's big four networks, Vodafone have done a lot to earn that title. One of their biggest attractions is their focus on international roaming. As well as coverage across 99% of the UK, you can get yourself connected in over 100 destinations worldwide. If you like to stay connected, wherever you go, Vodafone could be a great fit."
- Sofia Hutson, Digital expert