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About Compare the Market

Compare the Market has grown from its launch in 2006 to become a leading digital comparisons platform.

  • We provide more than 38 million quotes every year, helping households find cheaper deals on their insurance, personal finance and utilities^.

  • We compare more than 662 providers across 1,296 products on our panel.

  • We’re FCA-regulated to ensure we meet the highest financial services standards across our insurance and financial products.

^Based on Compare the Market data between August 2025-July 2026

What we do

With an unrivalled panel of partners and range of products, we’re here to help people save on their household finances. And we only make money when our customers save.

How we do it

Using cutting-edge technology and AI, we help people compare products across their household finances.

Our comparisons cover not just price, but also features of products including car, home, life and pet insurance as well as utilities, broadband and mobile phone packages, and money products including mortgages, credit cards, loans, savings and current accounts.

See why we're trusted by millions

  1. Over 25.88m Meerkat Movies codes have been redeemed since launching the reward programme in 2015.

  2. 5 star by 90% of people on Trustpilot. Correct as of June 2026.

  3. 1,296 products compared

  4. 662 providers on our panel

Who we’re part of

Compare the Market is part of the BGL Group, which also includes lesfurets, a leading comparison business in France.

The Group is majority-owned by BHL (UK) Holdings Limited, with minority ownership by CPP Investments.

BHL is part of a wider group established in 1992 and is a leading digital distributor of insurance and household financial services. Alongside Compare the Market and lesfurets, BHL operates through regional subsidiaries and associated ventures in the UK, Australia, South Africa and South East Asia.

Who is Compare the Market?

Launched in 2006, Compare the Market is a UK comparison platform that helps households save on everyday financial decisions. We compare not only price but also key features, such as levels of cover, fees and service.

Our purpose is simple: to make financial decision-making a breeze for everyone, helping you find a deal that suits your needs and your budget.

Join the millions of people who save with Compare the Market

In the last 12 months, we've helped people save on more than 12 million products^, helping them make confident choices on their insurance, utilities and personal finance.

Whether you’re renewing, switching or buying for the first time, we bring together market-leading providers and present the facts so you can decide, quickly and with confidence.

^Based on Compare the Market data between August 2025-July 2026

Why compare with Compare the Market?

Our price comparison service is quick and easy to use. Just share a few details to find out how much you could save.

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The UK’s largest and most trusted price comparison website today

Based on reported turnover in Companies’ House Data & Public Reports for the respective companies’ annual financial years ending between December 2024 & December 2025; and Trustpilot rating (July 2026).

Wide range of lenders circle

Automated quotes

AutoSergei scans for savings to deliver personalised car and home insurance deals when it's time to renew your policy.

Incentives and benefits circle

Enjoy fantastic rewards on us*

Qualifying product purchases are rewarded with 2 for 1 cinema tickets with Meerkat Movies, 25% off coffee and pastries with Caffè Nero and savings at amazing restaurants with Meerkat Meals.

How Compare the Market makes money

Our comparison service is free to use. When you compare with us and then buy from a provider on our panel, that provider may pay us a commission. Here’s a breakdown of how each type of commission works.

A flat fee payment

Some product partners pay us a flat, fixed fee when you buy through us. The amount is the same regardless of the cost of the product.

A commission fee

Some product partners pay a commission fee, usually based on a percentage of the total cost of the product. This fee may vary depending on the product.

A share of partner commission

In some cases, a partner manages the comparison service on our behalf. In this case, they pay us a share of the commission or fee they earn from the provider. For full details about how we make money, please visit how we operate.

What products and services does Compare the Market provide?

Our partners

We work with a large, trusted panel of insurers, lenders and utility providers so you can compare options in one place. Every partner must meet our quality and compliance standards, and you can check the provider you’re considering is regulated using the Financial Services Register.

Please visit our trusted partners page for full details of our product providers.

Our content

Our content is written and reviewed by experts who focus on accuracy and clarity. Check out our Editorial Guidelines to find out how we produce our content and meet the experts behind it. Here are just a few of them:

Check what you can afford with our calculators

Before you start comparing, it can help to get a quick idea of what’s affordable. Our handy calculators are designed to make the numbers clear, fast. Explore them below and try them out for yourself.

Mortgage First time buyer

Mortgage calculator

See how much you could borrow for your new home.

Mortgage calculator

Mortgage Remortgage

Remortgage calculator

Work out whether switching could save you money on your current mortgage.

Use our remortgage calculator

Regular savings account circle

Equity release calculator

Check how much money you could unlock from the value of your home.

Use our equity release calculator

Stamp duty icon

Stamp duty calculator

Quickly find out what you might need to pay in stamp duty when buying property.

Use our stamp duty calculator

Spreading the cost of a holiday circle

Personal loan calculator

See your potential repayments before applying for a loan.

Use our personal loan calculator

Credit card calculator icon

Credit card repayment calculator

Work out how long it could take to clear your balance and whether you might save money with a balance transfer card.

Credit card repayment calculator

Life insurance icon

Life insurance calculator

Estimate how much cover you and your family might need.

Use our life insurance calculator

Car icon

Car insurance calculator

Check how much you might pay for car insurance, tailored to you.

Use our car insurance calculator

Getting your new car home

Car finance calculator

Get an idea of monthly repayments before committing to car finance.

Use our car finance calculator

How is Compare the Market regulated?

Compare the Market Limited is authorised and regulated by the Financial Conduct Authority (FCA) for insurance distribution (Firm Reference Number: 778488). Some services, such as energy switching, MOT, Service & Repair and certain digital services, are not regulated by the FCA.

You can confirm our status on the FCA Register.

Contact

How to contact us

How we might contact you

We’ll only contact you if you’ve given consent, and you can change your preferences or unsubscribe at any time.

We may reach out via:

  • Email

  • Text

  • App

  • Phone

  • Post

Compare now to find out how much you could save