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Life insurance

Which life insurance providers do we compare?

  • Compare cheap life insurance quotes from 22 providers in four minutes[1].
  • We compare a selection of online and offline providers to search for the right policy for you and your loved ones.
  • Plus, enjoy fantastic rewards, on us*

[1] Correct as of December 2023. Compare the Market search for products across our online and offline comparison service. Some of our providers and products are only available over the phone, through our partner LifeSearch.

Who are our life insurance providers?

We compare prices from 22 expert life insurance providers[1]. These range from big brands to smaller companies. That’s so we can help you find the right insurance deal and policy to suit your needs. Comparing with Compare the Market is quick and simple, whether you’re hoping to secure your loved ones’ futures, or simply leave a cash gift.


AIG have been around for more than 100 years, now serving customers in more than 70 countries. In the UK, their life insurance offering includes multiple product types, with different payment plans and payment types available to suit you and your loved ones.

Read more about AIG

Beagle Street

Beagle Street provide a variety of life insurance products, with each of them coming with a free ‘Estate Planning Kit’ to help you make any special arrangements. They also promise to never increase your premiums, regardless of your age or change in health.

Read more about Beagle Street

Budget Insurance

Budget Insurance are underwritten by Scottish Friendly Assurance Society, who have over 150 years’ experience in financial services.

Read more about Budget Insurance

Legal & General

Established in 1836, Legal & General has been looking after people and assets for almost 200 years. They offer a variety of life insurance products, as well as income protection, pensions and investments.

Read more about Legal & General


Founded in 1843, London Victoria began life supporting poorer communities in Liverpool, to cover the costs of a funeral. Now, LV= puts their near 200 years’ experience to helping people across the UK with insurance, pensions and investments. Between 2010-2021, they won the Best Income Protection Provider award from Moneyfacts every year.

Read more about LV

Launched by Aviva in 2011, is an online-only insurance brand designed to keep things as simple as possible. They do this by allowing you to manage everything about your policy online. While keeps it simple, they’re backed by Aviva’s rich history and experience, dating back to 1696.

Read more about


Vitality has a rather unique life insurance offering. They’re an innovative provider in that they encourage you to take an active role in your health and lifestyle, rewarding you for doing so. This includes fitness tech, health and wellbeing services, and more.

Read more about Vitality


Founded in 1872, Zurich has long since branched out of Switzerland to become one of the world’s leading insurance providers. They offer traditional life insurance, critical illness cover, as well as protection for children.

Read more about Zurich

List of life insurance providers

Our full list of life insurance providers

  • AIG
  • Aviva
  • Beagle Street
  • Budget
  • BFS
  • Guardian
  • Holloway Friendly
  • HSBC
  • Legal & General
  • LV=
  • Met Life
  • Nationwide
  • National Friendly
  • One Family
  • Quote Me Happy
  • Royal London
  • Sainsbury’s Bank
  • Scottish Widows
  • The Exeter
  • Virgin Money
  • Vitality
  • Zurich

Correct as of December 2023.


Buy your life insurance online through Compare the Market and claim an gift card from £25 to £205**.

To claim the gift card you must make three monthly payments in a row. 

Important things to note:

  • gift card value dependent upon your monthly premium and insurance provider. See full terms and conditions.
  • Offer available for policies applied for online – please note this is an updated offer for all applications made from 1 April 2024.
  • You’ll be contacted to claim your gift card up to 45 days after paying your third monthly premium.
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