Emma's qualifications
Queensland University of Technology (QUT)
Bachelor of Journalism
Emma Duffy
Content Writer at Compare the Market
Personal finance and insurance specialist
With more than 10 years’ experience writing, editing and managing content, Emma has written and edited for some of Australia’s leading financial comparison brands. Before moving to the UK, she featured across Savings.com.au, Your Investment Property Magazine and Your Mortgage.
Her background spans digital publishing, print media and podcasts, and she’s spent her career turning complex financial topics into clear, engaging and empowering content that helps people feel confident about their money decisions.
Emma’s areas of expertise include personal finance, such as mortgages and current accounts, as well as insurance products such as business insurance.
Emma's background
“I traded the sunshine of Australia for the buzz of London to continue growing my career in content. Over the years, I’ve worn many hats – journalist, content writer, editor, podcaster – covering everything from home loans to household budgets. I believe finance should be explained like you would to a friend at the pub – clear, straightforward, and always on your level.
“When I’m not deep in the trenches of finance content, you’ll likely find me doing exactly what I moved to the other side of the world to do – exploring new corners of Europe.”
Emma's goal
“Money doesn’t have to be confusing, and it definitely shouldn’t be boring. My goal at Compare the Market is to break down the tricky stuff and turn it into content that makes sense. I want our readers to feel informed and empowered to make smarter financial decisions.”
Emma's experience
Content Writer at Compare the Market
As a content writer, Emma brings her experience in financial journalism to write clear, helpful and engaging content on personal finance, insurance and utilities.
Editor and Finance Journalist at InfoChoice Group
InfoChoice Group is a network of financial comparison sites in Australia, and it’s where Emma began her career in price comparison.
She began as a journalist at Savings.com.au before stepping into Editor roles at both Your Investment Property Magazine and Your Mortgage.
She led the digital relaunch of Your Investment Property Magazine, co-created and hosted a female finance podcast, and appeared in the media as a finance and property expert.
Compare the Market’s Editorial Guidelines
If you’d like to learn more about how we produce our content, check out our Editorial Guidelines.
Learn how our content is regulated by the FCA (Financial Conduct Authority) and how we adhere to ASA (Advertising Standards Authority) standards. We’ll also walk you through our four-step editorial process and how we strive for editorial integrity.
Our content is written by a Compare the Market expert, backed by data and enhanced by technology. Find out how we ensure accuracy and quality in our Editorial Guidelines.
