Emma Spencer

Utilities expert

As a product expert, Emma Spencer draws on over 15 years' experience helping people find deals on products and services. She aims to make comparing and switching easier for everyone, while building strong relationships with partners and suppliers.

Emma's worked in the price comparison sector for more than 10 years, with extensive experience and a strong understanding of customer behaviours and market dynamics. This has enabled her to develop a customer-first approach, focused on simplifying decision-making, building trust and delivering solutions that help customers save money and make more informed choices.

Emma’s area of expertise is utilities comparison, including energy and broadband.

Emma's background

“I’m passionate about helping people make the right decisions and save money. I’ve built my career around connecting customers with the right products and services through strong partnerships, commercial growth and a clear understanding of what drives engagement and trust.

“I’m always focused on delivering strong commercial outcomes while keeping the customer at the heart of every decision, ensuring experiences are simple, valuable and genuinely helpful.”

Emma's goal

“My goal is to make switching and comparing simpler, clearer and more effective for customers, while helping to educate and empower people to make informed decisions with confidence. Through strong commercial relationships, targeted campaigns and insight-led strategy, I aim to deliver better customer outcomes and help people better understand essential household services such as energy.

“By combining customer education with commercially effective solutions, I want to create experiences that not only drive engagement and trust, but also genuinely help customers save money and choose the products and services that are right for them.”

Emma's experience

Senior Commercial Manager at Compare the Market

Emma is currently a Senior Commercial Manager at Compare the Market, where she drives commercial growth through strategic partnerships, channel management and insight-led initiatives across energy, business energy, and boiler cover.

Her focus is on connecting consumers with relevant products and services, while improving engagement, trust and overall customer outcomes. Through collaboration with suppliers and partners, Emma works to simplify complex journeys, support customer education and deliver commercially effective solutions that create value for both customers and the business.

Senior Channel Manager at MoneySuperMarket

Emma held a senior commercial management role, overseeing key partner relationships and commercial activity within a major price comparison environment.

In this role, Emma led channel activity with a strong focus on performance, commercial strategy and partner development, building on her deep knowledge of comparison and affiliate led customer journeys.

Account Manager at Awin

At Awin, Emma managed one of the company’s largest accounts, Sky, leading the broadband vertical across third-party providers and comparison services. Her role focused on delivering commercial growth through ownership of revenue targets, promotional strategy, identifying new routes to market, and developing strong relationships with key partners including uSwitch, MoneySuperMarket, Go.Compare, BroadbandChoices, and Broadband Genie.

She also played a key role in driving partner engagement, optimising commercial performance, and ensuring customers were connected with competitive and relevant broadband propositions through effective comparison and acquisition channels.

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